New printing technology and pricing
(2008) In Industrial Marketing Management 38(3). p.253-262- Abstract
- This case study analyzes five Swedish printing houses' pricing with respect to their investments in new printing technology. The new printing technology made it possible for the printing houses to market new products and services to meet the demand for shorter delivery times and full service solutions. Although this demand was apparent, the printing houses' opportunities to capitalize on their investments depended on the characteristics of the market segment that they served. Findings indicate that the new printing technology made it possible to change prices when the new services reduced delivery time and costs, and when there were substantial differences between the new services and available substitutes. Thus, customers accepted new... (More)
- This case study analyzes five Swedish printing houses' pricing with respect to their investments in new printing technology. The new printing technology made it possible for the printing houses to market new products and services to meet the demand for shorter delivery times and full service solutions. Although this demand was apparent, the printing houses' opportunities to capitalize on their investments depended on the characteristics of the market segment that they served. Findings indicate that the new printing technology made it possible to change prices when the new services reduced delivery time and costs, and when there were substantial differences between the new services and available substitutes. Thus, customers accepted new pricing when the utilization of the new technology resulted in financial gains and time reductions. (C) 2008 Elsevier Inc. All rights reserved. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1400606
- author
- Hulten, Peter ; Viström, Magnus LU and Mejtoft, Thomas
- organization
- publishing date
- 2008
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Perception of value, Competition, Investments in new technology, Pricing, Packaging logistics
- in
- Industrial Marketing Management
- volume
- 38
- issue
- 3
- pages
- 253 - 262
- publisher
- Elsevier
- external identifiers
-
- wos:000264973600003
- scopus:61449235624
- ISSN
- 0019-8501
- DOI
- 10.1016/j.indmarman.2008.01.001
- language
- English
- LU publication?
- yes
- id
- 2adb7e13-1d5f-450c-b77c-100fd23e7a06 (old id 1400606)
- date added to LUP
- 2016-04-01 14:12:36
- date last changed
- 2022-03-29 19:45:40
@article{2adb7e13-1d5f-450c-b77c-100fd23e7a06,
abstract = {{This case study analyzes five Swedish printing houses' pricing with respect to their investments in new printing technology. The new printing technology made it possible for the printing houses to market new products and services to meet the demand for shorter delivery times and full service solutions. Although this demand was apparent, the printing houses' opportunities to capitalize on their investments depended on the characteristics of the market segment that they served. Findings indicate that the new printing technology made it possible to change prices when the new services reduced delivery time and costs, and when there were substantial differences between the new services and available substitutes. Thus, customers accepted new pricing when the utilization of the new technology resulted in financial gains and time reductions. (C) 2008 Elsevier Inc. All rights reserved.}},
author = {{Hulten, Peter and Viström, Magnus and Mejtoft, Thomas}},
issn = {{0019-8501}},
keywords = {{Perception of value; Competition; Investments in new technology; Pricing; Packaging logistics}},
language = {{eng}},
number = {{3}},
pages = {{253--262}},
publisher = {{Elsevier}},
series = {{Industrial Marketing Management}},
title = {{New printing technology and pricing}},
url = {{https://lup.lub.lu.se/search/files/3845390/2607514.pdf}},
doi = {{10.1016/j.indmarman.2008.01.001}},
volume = {{38}},
year = {{2008}},
}