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2024
Mark Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
Shahriar Ferdous, Ahmed ; Salilul Akareem, Husain ; Viswanathan, Madhu ; Hollebeek, Linda ^LU and Ringer, Allison (2024) In Industrial Marketing Management 119. p.147-161
- Contribution to journal › Article
2023
Mark Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
Schaumann, Janina M. ^LU and Tarnovskaya, Veronika ^LU (2023) In Industrial Marketing Management 114. p.64-79
- Contribution to journal › Article
Mark Driving sustainability in emerging markets: The leading role of multinationals.
Elg, Ulf ^LU and Melén Hånell, Sara (2023) In Industrial Marketing Management 114. p.211-225
- Contribution to journal › Article
2022
Mark Customer engagement design in industrial innovation
Hollebeek, Linda D. ^LU ; Keeling, Debbie Isobel and de Ruyter, Ko (2022) In Industrial Marketing Management 106. p.83-89
- Contribution to journal › Article
2019
Mark The network mediation of an incubator : How does it enable or constrain the development of incubator firms' business networks?
Shih, Tommy ^LU and Aaboen, Lise (2019) In Industrial Marketing Management 80. p.126-138
- Contribution to journal › Article
Mark Corporate brand positioning in complex industrial firms : Introducing a dynamic, process approach to positioning
Koch, Christian H. ^LU and Gyrd-Jones, Richard I. (2019) In Industrial Marketing Management 81. p.40-53
- Contribution to journal › Article
Mark Addressing dual embeddedness : The roles of absorptive capacity and appropriability mechanisms in subsidiary performance
Cenamor, J. ^LU ; Parida, V. ; Oghazi, P. ; Pesämaa, O. and Wincent, J. (2019) In Industrial Marketing Management 78. p.239-249
- Contribution to journal › Article
2016
Mark Strategies and network effects in an interactive network context
Öberg, Christina ^LU ; Shih, Tommy ^LU and Chou, Hsin-Hui ^LU (2016) In Industrial Marketing Management p.117-127
- Contribution to journal › Article
Mark Exploring the roles of university spin-offs in business networks
Aaboen, Lise ; Laage-Hellman, Jens ; Lind, Frida ; Öberg, Christina and Shih, Tommy ^LU (2016) In Industrial Marketing Management 59. p.157-166
- Contribution to journal › Article
2015
Mark Interpersonal influence strategies in complex B2B sales and the socio-cognitive construction of relationship value
Hohenschwert, Lena ^LU and Geiger, Susi (2015) In Industrial Marketing Management 49. p.139-150
- Contribution to journal › Article

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