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- 2024
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Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
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- Contribution to journal › Article
- 2023
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Mark
Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
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- Contribution to journal › Article
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Mark
Driving sustainability in emerging markets: The leading role of multinationals.
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- Contribution to journal › Article
- 2022
-
Mark
Customer engagement design in industrial innovation
(
- Contribution to journal › Article
- 2019
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Mark
The network mediation of an incubator : How does it enable or constrain the development of incubator firms' business networks?
(
- Contribution to journal › Article
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Mark
Addressing dual embeddedness : The roles of absorptive capacity and appropriability mechanisms in subsidiary performance
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- Contribution to journal › Article
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Mark
Corporate brand positioning in complex industrial firms : Introducing a dynamic, process approach to positioning
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- Contribution to journal › Article
- 2016
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Mark
Exploring the roles of university spin-offs in business networks
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- Contribution to journal › Article
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Mark
Strategies and network effects in an interactive network context
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- Contribution to journal › Article
- 2015
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Mark
Interpersonal influence strategies in complex B2B sales and the socio-cognitive construction of relationship value
(
- Contribution to journal › Article