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Cultural Heritage across Borders? - Framing and Challenging the Snapphane Story in Southern Sweden

Eskilsson, Lena LU and Högdahl, Elisabeth LU (2009) In Scandinavian Journal of Hospitality and Tourism 9(1). p.65-80
Abstract
Cultural heritage has developed into an important tool in marketing and destination development projects. Cultural heritage, as well as multiplicity, is also a political concept that has become important in the academic and public debate. The aim of our study is to analyse cultural heritage as a tourism and marketing product in relation to multiplicity. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at developing attractive activities related to the story of the Snapphanes (a resistance group active in the Swedish-Danish war in the 17th century) as a case study. The... (More)
Cultural heritage has developed into an important tool in marketing and destination development projects. Cultural heritage, as well as multiplicity, is also a political concept that has become important in the academic and public debate. The aim of our study is to analyse cultural heritage as a tourism and marketing product in relation to multiplicity. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at developing attractive activities related to the story of the Snapphanes (a resistance group active in the Swedish-Danish war in the 17th century) as a case study. The conclusion highlights how local identity-making is not always easily combined with place marketing processes. The article claims that it is important to leave space for the bottom-up to keep a more diversified storytelling. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Snapphanes, the, local identity, place marketing, Cultural heritage, multiplicity
in
Scandinavian Journal of Hospitality and Tourism
volume
9
issue
1
pages
65 - 80
publisher
Taylor & Francis
external identifiers
  • wos:000266033500004
  • scopus:67651064684
ISSN
1502-2250
DOI
10.1080/15022250902761454
language
English
LU publication?
yes
id
016800cd-a594-449c-8325-111aad701e4e (old id 1425796)
date added to LUP
2009-06-30 14:12:42
date last changed
2017-01-01 05:50:28
@article{016800cd-a594-449c-8325-111aad701e4e,
  abstract     = {Cultural heritage has developed into an important tool in marketing and destination development projects. Cultural heritage, as well as multiplicity, is also a political concept that has become important in the academic and public debate. The aim of our study is to analyse cultural heritage as a tourism and marketing product in relation to multiplicity. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at developing attractive activities related to the story of the Snapphanes (a resistance group active in the Swedish-Danish war in the 17th century) as a case study. The conclusion highlights how local identity-making is not always easily combined with place marketing processes. The article claims that it is important to leave space for the bottom-up to keep a more diversified storytelling.},
  author       = {Eskilsson, Lena and Högdahl, Elisabeth},
  issn         = {1502-2250},
  keyword      = {Snapphanes,the,local identity,place marketing,Cultural heritage,multiplicity},
  language     = {eng},
  number       = {1},
  pages        = {65--80},
  publisher    = {Taylor & Francis},
  series       = {Scandinavian Journal of Hospitality and Tourism},
  title        = {Cultural Heritage across Borders? - Framing and Challenging the Snapphane Story in Southern Sweden},
  url          = {http://dx.doi.org/10.1080/15022250902761454},
  volume       = {9},
  year         = {2009},
}