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Hyperlocal journalism and PR : Diversity in roles and interactions

Stúr, Elisabeth; Jangdal, Lottie and Nilsson, Asta Cepaite LU (2018) In Observatorio 12(4). p.87-106
Abstract

Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as... (More)

Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as an important part of the local community. They provide a forum for debate and information for citizens, local governments and organizations. Their service also includes a channel for local events relevant for the community. The interactions with the local governments vary, as well as the hyperlocal entrepreneurs’ evaluation of how the information provided by the councils can or should be handled. The relation between hyperlocal media entrepreneurs and local governments is a complex process, including both interrelated and contradictory goals.

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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Community, Hyperlocal news, Local governments, Media entrepreneurs, PR
in
Observatorio
volume
12
issue
4
pages
20 pages
external identifiers
  • scopus:85058045532
language
English
LU publication?
yes
id
145b3366-75a4-4a5c-8552-61f2d3b7a44c
date added to LUP
2018-12-21 13:53:33
date last changed
2019-01-06 14:21:13
@article{145b3366-75a4-4a5c-8552-61f2d3b7a44c,
  abstract     = {<p>Hyperlocal media has repeatedly been framed as a potential saviour of local journalism, but the democratic and civic role that often is ascribed to hyperlocals is not obvious or uncomplicated. The hyperlocals’ vulnerable economic situation makes them dependent on free content, for example material produced by local councils or organizations. This paper investigates the role of hyperlocal media entrepreneurs and their interaction with local councils and other stakeholders. We examine how the hyperlocal media entrepreneurs supply their communities with news in places of a media void, and how they perceive their role in their communities. Findings from this qualitative study show that the media entrepreneurs view their news production as an important part of the local community. They provide a forum for debate and information for citizens, local governments and organizations. Their service also includes a channel for local events relevant for the community. The interactions with the local governments vary, as well as the hyperlocal entrepreneurs’ evaluation of how the information provided by the councils can or should be handled. The relation between hyperlocal media entrepreneurs and local governments is a complex process, including both interrelated and contradictory goals.</p>},
  author       = {Stúr, Elisabeth and Jangdal, Lottie and Nilsson, Asta Cepaite},
  keyword      = {Community,Hyperlocal news,Local governments,Media entrepreneurs,PR},
  language     = {eng},
  number       = {4},
  pages        = {87--106},
  series       = {Observatorio},
  title        = {Hyperlocal journalism and PR : Diversity in roles and interactions},
  volume       = {12},
  year         = {2018},
}