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The Role of Fear of Missing Out and Experience in the Formation of SME Decision Makers’ Intentions to Adopt New Manufacturing Technologies

Gartner, Johannes LU ; Fink, Matthias and Maresch, Daniela (2022) In Technological Forecasting and Social Change 180.
Abstract

Corporate decision-makers form their intention to adopt new technology for their venture based on their perception of its usefulness and ease of use. However, the formation of this intention might be influenced by the fear of missing out (FOMO), making decision-makers fear losing their relatedness with fellow managers and leading to decisions based on irrational considerations. We draw on and extend the technology acceptance model to explain the potential bias caused by FOMO and expect that this bias is contingent on the level of decision makers' prior experience with the new technology in other contexts. Moderated OLS regressions on 514 observations collected from a representative sample of decision-makers of Austrian SMEs show that... (More)

Corporate decision-makers form their intention to adopt new technology for their venture based on their perception of its usefulness and ease of use. However, the formation of this intention might be influenced by the fear of missing out (FOMO), making decision-makers fear losing their relatedness with fellow managers and leading to decisions based on irrational considerations. We draw on and extend the technology acceptance model to explain the potential bias caused by FOMO and expect that this bias is contingent on the level of decision makers' prior experience with the new technology in other contexts. Moderated OLS regressions on 514 observations collected from a representative sample of decision-makers of Austrian SMEs show that FOMO is positively related to the intention to adopt new technology. Moreover, we find that the relationship is mitigated by the decision maker's prior experience with that new technology. We highlight the relevance of the FOMO bias in technology acceptance, adding to the growing research stream on the role of emotions in adopting novel technologies. We further show how experience can effectively counter the FOMO bias for many decision-makers and extend the scope of technology acceptance models by illustrating their applicability to novel manufacturing technologies.

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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
additive manufacturing, experience, fear of missing out, small and medium-sized, businesses, technology acceptance
in
Technological Forecasting and Social Change
volume
180
article number
121723
publisher
Elsevier
external identifiers
  • scopus:85129311806
ISSN
0040-1625
DOI
10.1016/j.techfore.2022.121723
language
English
LU publication?
yes
additional info
Publisher Copyright: © 2022
id
152e7005-97d8-43cd-a05c-8ef9876fc9de
date added to LUP
2022-05-17 07:28:16
date last changed
2022-05-18 09:24:52
@article{152e7005-97d8-43cd-a05c-8ef9876fc9de,
  abstract     = {{<p>Corporate decision-makers form their intention to adopt new technology for their venture based on their perception of its usefulness and ease of use. However, the formation of this intention might be influenced by the fear of missing out (FOMO), making decision-makers fear losing their relatedness with fellow managers and leading to decisions based on irrational considerations. We draw on and extend the technology acceptance model to explain the potential bias caused by FOMO and expect that this bias is contingent on the level of decision makers' prior experience with the new technology in other contexts. Moderated OLS regressions on 514 observations collected from a representative sample of decision-makers of Austrian SMEs show that FOMO is positively related to the intention to adopt new technology. Moreover, we find that the relationship is mitigated by the decision maker's prior experience with that new technology. We highlight the relevance of the FOMO bias in technology acceptance, adding to the growing research stream on the role of emotions in adopting novel technologies. We further show how experience can effectively counter the FOMO bias for many decision-makers and extend the scope of technology acceptance models by illustrating their applicability to novel manufacturing technologies.</p>}},
  author       = {{Gartner, Johannes and Fink, Matthias and Maresch, Daniela}},
  issn         = {{0040-1625}},
  keywords     = {{additive manufacturing; experience; fear of missing out; small and medium-sized, businesses; technology acceptance}},
  language     = {{eng}},
  publisher    = {{Elsevier}},
  series       = {{Technological Forecasting and Social Change}},
  title        = {{The Role of Fear of Missing Out and Experience in the Formation of SME Decision Makers’ Intentions to Adopt New Manufacturing Technologies}},
  url          = {{http://dx.doi.org/10.1016/j.techfore.2022.121723}},
  doi          = {{10.1016/j.techfore.2022.121723}},
  volume       = {{180}},
  year         = {{2022}},
}