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The role of Swedish retailers in food innovations

Beckeman, Märit LU and Olsson, Annika LU (2011) In International Review of Retail, Distribution and Consumer Research 21(1). p.51-70
Abstract
Innovations should create value for increasingly individualistic consumers with varying demands and for other stakeholders. Today, retailers have the power in the supply/value chain. This research investigates how Swedish food retailers view innovations, their role and that of customers and suppliers in the development process, and how they see future development. The study is based on open-ended interviews. The results show that Swedish retailers regard food product innovations as something to provide to consumers rather than achieve with consumers. Retailers want more collaboration with packaging suppliers to differentiate. Retailers are successful in establishing their own brands, in becoming brands themselves, and in competing with... (More)
Innovations should create value for increasingly individualistic consumers with varying demands and for other stakeholders. Today, retailers have the power in the supply/value chain. This research investigates how Swedish food retailers view innovations, their role and that of customers and suppliers in the development process, and how they see future development. The study is based on open-ended interviews. The results show that Swedish retailers regard food product innovations as something to provide to consumers rather than achieve with consumers. Retailers want more collaboration with packaging suppliers to differentiate. Retailers are successful in establishing their own brands, in becoming brands themselves, and in competing with producer brands. This follows the UK model and may result in fewer alternatives in stores and fewer product- or new technology-based innovations by Swedish producers. Service innovations can still occur for retailers to retain consumer loyalty. Consumers demand more than new products, they want to be excited by the shopping experience. More innovations will require deeper insight about consumers, efforts from the value chain and from outsiders. Collaboration is needed to establish trust among supply chain actors. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
in press
subject
keywords
supply/value chain, food development, UK retail, food producer, packaging logistics, logistics, packaging, brands
in
International Review of Retail, Distribution and Consumer Research
volume
21
issue
1
pages
51 - 70
publisher
Routledge
ISSN
0959-3969
language
English
LU publication?
yes
id
b3dd143a-6b77-45c3-a8ac-0a49a137bfb0 (old id 1670343)
date added to LUP
2010-09-24 09:56:53
date last changed
2016-11-14 15:18:40
@article{b3dd143a-6b77-45c3-a8ac-0a49a137bfb0,
  abstract     = {Innovations should create value for increasingly individualistic consumers with varying demands and for other stakeholders. Today, retailers have the power in the supply/value chain. This research investigates how Swedish food retailers view innovations, their role and that of customers and suppliers in the development process, and how they see future development. The study is based on open-ended interviews. The results show that Swedish retailers regard food product innovations as something to provide to consumers rather than achieve with consumers. Retailers want more collaboration with packaging suppliers to differentiate. Retailers are successful in establishing their own brands, in becoming brands themselves, and in competing with producer brands. This follows the UK model and may result in fewer alternatives in stores and fewer product- or new technology-based innovations by Swedish producers. Service innovations can still occur for retailers to retain consumer loyalty. Consumers demand more than new products, they want to be excited by the shopping experience. More innovations will require deeper insight about consumers, efforts from the value chain and from outsiders. Collaboration is needed to establish trust among supply chain actors.},
  author       = {Beckeman, Märit and Olsson, Annika},
  issn         = {0959-3969},
  keyword      = {supply/value chain,food development,UK retail,food producer,packaging logistics,logistics,packaging,brands},
  language     = {eng},
  number       = {1},
  pages        = {51--70},
  publisher    = {Routledge},
  series       = {International Review of Retail, Distribution and Consumer Research},
  title        = {The role of Swedish retailers in food innovations},
  volume       = {21},
  year         = {2011},
}