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Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.

Sandberg, Helena LU ; Gidlöf, Kerstin LU and Holmberg, Nils LU (2010) 1st Nordic Conference on Consumer Research, 2010
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
teenagers, eye-tracking, advertising, exposure
conference name
1st Nordic Conference on Consumer Research, 2010
language
English
LU publication?
yes
id
7e6ce1f9-e61e-496c-8f53-9ffd6a54bc53 (old id 1731475)
date added to LUP
2011-01-02 22:44:44
date last changed
2016-04-16 11:08:32
@misc{7e6ce1f9-e61e-496c-8f53-9ffd6a54bc53,
  author       = {Sandberg, Helena and Gidlöf, Kerstin and Holmberg, Nils},
  keyword      = {teenagers,eye-tracking,advertising,exposure},
  language     = {eng},
  title        = {Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.},
  year         = {2010},
}