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The Impact of Information on Consumer Preferences for Different Animal Food Production Methods

Nordström, Jonas LU and Mørbak, Morten (2009) In Journal of Consumer Policy 32(4). p.313-331
Abstract
The motivation for the present study is to understand food choice in relation to animal food production and to study how preferences are influenced by information. To do this, we carried out a choice experiment. In the analysis, we focus on chickens reared indoors and outdoors and chicken labelled campylobacter-free versus non-labelled chicken. The results suggest that there is a positive willingness to pay (WTP) both for chicken reared outdoors and for campylobacter-free labelled chicken. Information about rearing methods resulted in a higher WTP for chicken reared outdoors, while information about campylobacter had both positive and negative effects on respondents’ WTP. The highest increase in WTP for campylobacter-free labelled chicken... (More)
The motivation for the present study is to understand food choice in relation to animal food production and to study how preferences are influenced by information. To do this, we carried out a choice experiment. In the analysis, we focus on chickens reared indoors and outdoors and chicken labelled campylobacter-free versus non-labelled chicken. The results suggest that there is a positive willingness to pay (WTP) both for chicken reared outdoors and for campylobacter-free labelled chicken. Information about rearing methods resulted in a higher WTP for chicken reared outdoors, while information about campylobacter had both positive and negative effects on respondents’ WTP. The highest increase in WTP for campylobacter-free labelled chicken was found for one of the high risk groups, individuals with poor kitchen hygiene. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Choice experiment, Food safety, Animal production, Mixed logit model, Willingness to pay
in
Journal of Consumer Policy
volume
32
issue
4
pages
313 - 331
publisher
Luchterhand
external identifiers
  • scopus:72449144967
ISSN
0168-7034
DOI
10.1007/s10603-009-9106-9
language
English
LU publication?
no
id
5ce26772-f2c2-4ee3-b584-365603cb1cca (old id 1736808)
date added to LUP
2010-12-21 15:01:37
date last changed
2017-01-01 05:16:17
@article{5ce26772-f2c2-4ee3-b584-365603cb1cca,
  abstract     = {The motivation for the present study is to understand food choice in relation to animal food production and to study how preferences are influenced by information. To do this, we carried out a choice experiment. In the analysis, we focus on chickens reared indoors and outdoors and chicken labelled campylobacter-free versus non-labelled chicken. The results suggest that there is a positive willingness to pay (WTP) both for chicken reared outdoors and for campylobacter-free labelled chicken. Information about rearing methods resulted in a higher WTP for chicken reared outdoors, while information about campylobacter had both positive and negative effects on respondents’ WTP. The highest increase in WTP for campylobacter-free labelled chicken was found for one of the high risk groups, individuals with poor kitchen hygiene.},
  author       = {Nordström, Jonas and Mørbak, Morten},
  issn         = {0168-7034},
  keyword      = {Choice experiment,Food safety,Animal production,Mixed logit model,Willingness to pay},
  language     = {eng},
  number       = {4},
  pages        = {313--331},
  publisher    = {Luchterhand},
  series       = {Journal of Consumer Policy},
  title        = {The Impact of Information on Consumer Preferences for Different Animal Food Production Methods},
  url          = {http://dx.doi.org/10.1007/s10603-009-9106-9},
  volume       = {32},
  year         = {2009},
}