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Literary Tourism and the Branding of Places: An Expanding Market in Sweden

Sjöholm, Carina LU (2010) Creativity from a global perspective: An international conference on the creative industries, 2010
Abstract
I will present a study, concerning crime writer Henning Mankell, and his stories about chief inspector Kurt Wallander at the Ystad police department in southern Sweden. In a cooperation between the local Tourist Office and the film production company producing films based on the Mankell/Wallander stories, a concept has been developed where tourists are invited to follow a ”murder walk” in Ystad. During the walk they can experience the Wallander adventures, and there are also are possibilities to identify with the author – who lives in the neighborhood – and follow the creative process of the stories.

My study is ethnographic, dealing with tourism of experience, where the landscape is consumed by the tourist, often in a playful... (More)
I will present a study, concerning crime writer Henning Mankell, and his stories about chief inspector Kurt Wallander at the Ystad police department in southern Sweden. In a cooperation between the local Tourist Office and the film production company producing films based on the Mankell/Wallander stories, a concept has been developed where tourists are invited to follow a ”murder walk” in Ystad. During the walk they can experience the Wallander adventures, and there are also are possibilities to identify with the author – who lives in the neighborhood – and follow the creative process of the stories.

My study is ethnographic, dealing with tourism of experience, where the landscape is consumed by the tourist, often in a playful form, bringing out the corporeal qualities of the place. In this perspective emotion and emotionality are resources to be affirmed in a context of place marketing and a renegotiation of regional identity. (Less)
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author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
conference name
Creativity from a global perspective: An international conference on the creative industries, 2010
language
English
LU publication?
yes
id
033ae603-9be7-4585-b970-4336b24c206a (old id 1769393)
date added to LUP
2011-01-26 16:05:50
date last changed
2016-07-06 14:27:02
@misc{033ae603-9be7-4585-b970-4336b24c206a,
  abstract     = {I will present a study, concerning crime writer Henning Mankell, and his stories about chief inspector Kurt Wallander at the Ystad police department in southern Sweden. In a cooperation between the local Tourist Office and the film production company producing films based on the Mankell/Wallander stories, a concept has been developed where tourists are invited to follow a ”murder walk” in Ystad. During the walk they can experience the Wallander adventures, and there are also are possibilities to identify with the author – who lives in the neighborhood – and follow the creative process of the stories.<br/><br>
	My study is ethnographic, dealing with tourism of experience, where the landscape is consumed by the tourist, often in a playful form, bringing out the corporeal qualities of the place. In this perspective emotion and emotionality are resources to be affirmed in a context of place marketing and a renegotiation of regional identity.},
  author       = {Sjöholm, Carina},
  language     = {eng},
  title        = {Literary Tourism and the Branding of Places: An Expanding Market in Sweden},
  year         = {2010},
}