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Ethnography in the Marketplace

Ehn, Billy and Löfgren, Orvar LU (2009) In Culture Unbound. Journal of Current Cultural Research 2009(1). p.31-49
Abstract
What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.



In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
applied research, cultural analysis, ethnography, consumer studies, academic identity
in
Culture Unbound. Journal of Current Cultural Research
volume
2009
issue
1
pages
31 - 49
publisher
Linköping University Electronic Press
ISSN
2000-1525
DOI
10.3384/cu.2000.1525.091431
language
English
LU publication?
yes
id
07ef35c6-f225-4e78-88df-eba877aafad3 (old id 1775086)
date added to LUP
2011-01-31 11:30:20
date last changed
2016-04-16 00:00:59
@article{07ef35c6-f225-4e78-88df-eba877aafad3,
  abstract     = {What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.<br/><br>
<br/><br>
In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?},
  author       = {Ehn, Billy and Löfgren, Orvar},
  issn         = {2000-1525},
  keyword      = {applied research,cultural analysis,ethnography,consumer studies,academic identity},
  language     = {eng},
  number       = {1},
  pages        = {31--49},
  publisher    = {Linköping University Electronic Press},
  series       = {Culture Unbound. Journal of Current Cultural Research},
  title        = {Ethnography in the Marketplace},
  url          = {http://dx.doi.org/10.3384/cu.2000.1525.091431},
  volume       = {2009},
  year         = {2009},
}