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Is Strategic Communication too important to be left to Communication Professionals?: Managers’ and coworkers’ attitudes towards strategic communication and communication professionals

Falkheimer, Jesper LU ; Heide, Mats LU ; Nothhaft, Howard LU ; von Platen, Sara LU ; Simonsson, Charlotte LU and Andersson, Rickard LU (2017) In Public Relations Review 43(1). p.91-101
Abstract (Swedish)
The article is based upon empirical data from a Swedish three-year research project entitled “Communicative Organizations”, investigating the value of communication for organizations. The project is involves eleven organizations. Based upon empirical data from a quantitative survey (n = 6486) the perceived value of strategic communication and communication professionals, mainly among managers and co-workers, is analyzed. Two conceptual models are used for analysis: the communicative organization and the four-by-four model of strategic public relations. The results shows that the self-identity of communication professionals and the normative model of strategic public relations partly mirror and partly collide with the perceptions of... (More)
The article is based upon empirical data from a Swedish three-year research project entitled “Communicative Organizations”, investigating the value of communication for organizations. The project is involves eleven organizations. Based upon empirical data from a quantitative survey (n = 6486) the perceived value of strategic communication and communication professionals, mainly among managers and co-workers, is analyzed. Two conceptual models are used for analysis: the communicative organization and the four-by-four model of strategic public relations. The results shows that the self-identity of communication professionals and the normative model of strategic public relations partly mirror and partly collide with the perceptions of managers and coworkers. The study confirms that managers and coworkers find communication crucial for their organizations at a strategic level, but that the role of communication professionals is rather unclear. A majority of the respondents do not understand the core role or roles of communication professionals. (Less)
Abstract
The article is based upon empirical data from a Swedish three-year research project entitled “Communicative Organizations”, investigating the value of communication for organizations. The project is involves eleven organizations. Based upon empirical data from a quantitative survey (n = 6486) the perceived value of strategic communication and communication professionals, mainly among managers and co-workers, is analyzed. Two conceptual models are used for analysis: the communicative organization and the four-by-four model of strategic public relations. The results shows that the self-identity of communication professionals and the normative model of strategic public relations partly mirror and partly collide with the perceptions of... (More)
The article is based upon empirical data from a Swedish three-year research project entitled “Communicative Organizations”, investigating the value of communication for organizations. The project is involves eleven organizations. Based upon empirical data from a quantitative survey (n = 6486) the perceived value of strategic communication and communication professionals, mainly among managers and co-workers, is analyzed. Two conceptual models are used for analysis: the communicative organization and the four-by-four model of strategic public relations. The results shows that the self-identity of communication professionals and the normative model of strategic public relations partly mirror and partly collide with the perceptions of managers and coworkers. The study confirms that managers and coworkers find communication crucial for their organizations at a strategic level, but that the role of communication professionals is rather unclear. A majority of the respondents do not understand the core role or roles of communication professionals. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Public Relations Review
volume
43
issue
1
pages
11 pages
publisher
Elsevier
external identifiers
  • scopus:85006698924
  • wos:000395962500010
ISSN
0363-8111
DOI
10.1016/j.pubrev.2016.10.011
language
English
LU publication?
yes
id
19934326-7aae-4dc1-b2bb-b320ec6f33b9
date added to LUP
2016-11-14 10:03:34
date last changed
2017-09-18 11:30:04
@article{19934326-7aae-4dc1-b2bb-b320ec6f33b9,
  abstract     = {The article is based upon empirical data from a Swedish three-year research project entitled “Communicative Organizations”, investigating the value of communication for organizations. The project is involves eleven organizations. Based upon empirical data from a quantitative survey (n = 6486) the perceived value of strategic communication and communication professionals, mainly among managers and co-workers, is analyzed. Two conceptual models are used for analysis: the communicative organization and the four-by-four model of strategic public relations. The results shows that the self-identity of communication professionals and the normative model of strategic public relations partly mirror and partly collide with the perceptions of managers and coworkers. The study confirms that managers and coworkers find communication crucial for their organizations at a strategic level, but that the role of communication professionals is rather unclear. A majority of the respondents do not understand the core role or roles of communication professionals.},
  author       = {Falkheimer, Jesper and Heide, Mats and Nothhaft, Howard and von Platen, Sara and Simonsson, Charlotte and Andersson, Rickard},
  issn         = {0363-8111},
  language     = {eng},
  number       = {1},
  pages        = {91--101},
  publisher    = {Elsevier},
  series       = {Public Relations Review},
  title        = {Is Strategic Communication too important to be left to Communication Professionals?: Managers’ and coworkers’ attitudes towards strategic communication and communication professionals},
  url          = {http://dx.doi.org/10.1016/j.pubrev.2016.10.011},
  volume       = {43},
  year         = {2017},
}