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Bra mat och dåliga varor - om förtroendefulla relationer och oroliga reaktioner på livsmedelsmarknaden

Ljungberg, Charlotta LU (2001) In Lund Dissertation in Sociology 39.
Abstract (Swedish)
Popular Abstract in Swedish

Vad vet vi egentligen om maten vi äter? Vem producerar den och var kommer den ifrån? Hur vet vi att vi inte blir sjuka av den? Är svenskt kött bättre än annat kött? Varför väljer en del konsumenter att handla mat i gårdsbutiker eller på grönsaksmarknader istället för i butik? Frågorna kring maten är många. Avståndet mellan producent och konsument är idag stort och innan råvaran har hamnat i hushållets kylskåp har den hunnit passera en rad mellanhänder. Att vi funderar kring vad som kan ha hänt på vägen tycks oundvikligt. I avhandlingen ”Bra mat och dåliga varor – om förtroendefulla relationer och oroliga reaktioner på livsmedelsmarknaden” diskuteras situationer på en modern livsmedelsmarknad. Här... (More)
Popular Abstract in Swedish

Vad vet vi egentligen om maten vi äter? Vem producerar den och var kommer den ifrån? Hur vet vi att vi inte blir sjuka av den? Är svenskt kött bättre än annat kött? Varför väljer en del konsumenter att handla mat i gårdsbutiker eller på grönsaksmarknader istället för i butik? Frågorna kring maten är många. Avståndet mellan producent och konsument är idag stort och innan råvaran har hamnat i hushållets kylskåp har den hunnit passera en rad mellanhänder. Att vi funderar kring vad som kan ha hänt på vägen tycks oundvikligt. I avhandlingen ”Bra mat och dåliga varor – om förtroendefulla relationer och oroliga reaktioner på livsmedelsmarknaden” diskuteras situationer på en modern livsmedelsmarknad. Här sätts förtroende för moderna produktionssystem på prov genom kritik mot livsmedelsindustrin och nya uppfattningar om hur mat bör produceras och konsumeras. Genom fyra empiriska nedslag på livsmedelsmarknaden beskrivs hur en rad skilda aktörer hanterar situationen: konsumenter som reagerar på galna kosjuke-larmet, matentusiasm som uttrycks på en vegetarisk matlagningskurs, primärproducenter som ägnar sig åt livsmedelsförsäljning direkt från gården samt organisering av och konsumtion på grönsaks- och fruktmarknader. Utifrån dessa nedslag beskrivs människors förhållande till mat som präglat av en spänning mellan tillit och misstro. I denna spänning uppstår kritik och behov av nya lösningar. Dessa formuleras, ifrågasätts och förändras på en ständigt rörlig livsmedelsmarknad och genererar på så vis ständigt nya föreställningar om bra mat och dåliga varor. (Less)
Abstract
This dissertation takes up the consequences of the transition from a traditional to a modern food system. According to some researchers, the modernization of food production has led to a crisis of confidence in today’s food system and consumers are said to experience alienation, gastro-anomie, and distrust towards food products (see Murcott, Mennell & Van Otterloo 1992; Fischler 1980; 1988). Popular confidence in rationalized production systems is threatened by the general criticism of the industry, as well as by new ideas about how food should be produced and consumed (see Beardsworth & Keil 1997). Popular trust in modern food production methods is eroded by a combination of facts and opinions put forward by a number different... (More)
This dissertation takes up the consequences of the transition from a traditional to a modern food system. According to some researchers, the modernization of food production has led to a crisis of confidence in today’s food system and consumers are said to experience alienation, gastro-anomie, and distrust towards food products (see Murcott, Mennell & Van Otterloo 1992; Fischler 1980; 1988). Popular confidence in rationalized production systems is threatened by the general criticism of the industry, as well as by new ideas about how food should be produced and consumed (see Beardsworth & Keil 1997). Popular trust in modern food production methods is eroded by a combination of facts and opinions put forward by a number different actors. Today’s food system is thus characterized by a tension between trust and mistrust. In the borderland between trust and distrust arises the need for new solutions. Through four empirical studies of different arenas in the market for food the reactions of various actors to the situation described above is investigated: (1) A survey carried out in Spring 1996 on how Swedish consumers reacted to the BSE crisis; (2) A participant observation study of a vegetarian cooking class analyzes how proposals for a new way of relating to food is conveyed and received; (3) A qualitative study of livestock farmers who sell their meat directly to consumers, focusing on both their view of this sales form and their contact with customers; (4) A qualitative study consisting of interviews with the managers of four fruit and vegetable farmers’ markets, in which further perspectives on farmer-direct vending are analyzed. This study even includes observations and interviews with patrons of these farmers’ markets to assess how consumers use this direct-vending alternative. The empirical studies show how a range of different actors deals with the current condition of the market for food. Peoples’ trust and distrust towards food is shown to consist of relations between people, between people and concrete situations, and between people and the specific preconditions of the food market. The dissertation shows that trust and distrust in relation to modern food should not be understood as a static, but rather a relational phenomenon. Ideas about “good food” and “bad products” are created through so-called social agreements that are reached, called into question and altered on a food market continuously in flux. (Less)
Please use this url to cite or link to this publication:
author
supervisor
opponent
  • Holm, Lotte, Forskningsinstitut for Human Ernaering, Frederiksberg
organization
publishing date
type
Thesis
publication status
published
subject
keywords
Företagsledning, Management of enterprises, Sociologi, Sociology, direct-marketing, consumer reaction, distrust, trust, food system, food consumption, management, Food and drink technology, Livsmedelsteknik
in
Lund Dissertation in Sociology
volume
39
pages
177 pages
publisher
Department of Sociology, Lund University
defense location
Carolinasalen, Kungshuset, Lunds Universitet
defense date
2001-10-22 10:15
external identifiers
  • other:ISRN: LUSADG/SASO-01/1140/SE
ISSN
1102-4712
ISBN
91-7267-097-5
language
Swedish
LU publication?
yes
id
4197efdb-53fe-4852-9a22-018767e59772 (old id 19986)
date added to LUP
2007-05-25 15:42:46
date last changed
2018-05-29 11:35:12
@phdthesis{4197efdb-53fe-4852-9a22-018767e59772,
  abstract     = {This dissertation takes up the consequences of the transition from a traditional to a modern food system. According to some researchers, the modernization of food production has led to a crisis of confidence in today’s food system and consumers are said to experience alienation, gastro-anomie, and distrust towards food products (see Murcott, Mennell & Van Otterloo 1992; Fischler 1980; 1988). Popular confidence in rationalized production systems is threatened by the general criticism of the industry, as well as by new ideas about how food should be produced and consumed (see Beardsworth & Keil 1997). Popular trust in modern food production methods is eroded by a combination of facts and opinions put forward by a number different actors. Today’s food system is thus characterized by a tension between trust and mistrust. In the borderland between trust and distrust arises the need for new solutions. Through four empirical studies of different arenas in the market for food the reactions of various actors to the situation described above is investigated: (1) A survey carried out in Spring 1996 on how Swedish consumers reacted to the BSE crisis; (2) A participant observation study of a vegetarian cooking class analyzes how proposals for a new way of relating to food is conveyed and received; (3) A qualitative study of livestock farmers who sell their meat directly to consumers, focusing on both their view of this sales form and their contact with customers; (4) A qualitative study consisting of interviews with the managers of four fruit and vegetable farmers’ markets, in which further perspectives on farmer-direct vending are analyzed. This study even includes observations and interviews with patrons of these farmers’ markets to assess how consumers use this direct-vending alternative. The empirical studies show how a range of different actors deals with the current condition of the market for food. Peoples’ trust and distrust towards food is shown to consist of relations between people, between people and concrete situations, and between people and the specific preconditions of the food market. The dissertation shows that trust and distrust in relation to modern food should not be understood as a static, but rather a relational phenomenon. Ideas about “good food” and “bad products” are created through so-called social agreements that are reached, called into question and altered on a food market continuously in flux.},
  author       = {Ljungberg, Charlotta},
  isbn         = {91-7267-097-5},
  issn         = {1102-4712},
  keyword      = {Företagsledning,Management of enterprises,Sociologi,Sociology,direct-marketing,consumer reaction,distrust,trust,food system,food consumption,management,Food and drink technology,Livsmedelsteknik},
  language     = {swe},
  pages        = {177},
  publisher    = {Department of Sociology, Lund University},
  school       = {Lund University},
  series       = {Lund Dissertation in Sociology},
  title        = {Bra mat och dåliga varor - om förtroendefulla relationer och oroliga reaktioner på livsmedelsmarknaden},
  volume       = {39},
  year         = {2001},
}