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Understanding the transformation towards omnichannel logistics in grocery retail: a dynamic capabilities perspective

Eriksson, Ebba LU ; Norrman, Andreas LU and Kembro, Joakim LU orcid (2022) In International Journal of Retail and Distribution Management 50(8/9). p.1095-1128
Abstract
Purpose: Omnichannel logistics is undergoing a significant transformation in grocery retail. Shedding light on this important but under-researched phenomenon, the purpose of this study is to investigate how grocery retailers transform and why some are more successful in transforming omnichannel logistics.
Design/methodology/approach: Applying dynamic capabilities as a theoretical lens, a multiple case study is conducted with three grocery retailers at different stages of their transformation.
Findings: Six microfoundations of dynamic capabilities were identified as critical for enabling omnichannel transformation. The study highlights important differences in dynamic capabilities, which can be attributed investment decision making,... (More)
Purpose: Omnichannel logistics is undergoing a significant transformation in grocery retail. Shedding light on this important but under-researched phenomenon, the purpose of this study is to investigate how grocery retailers transform and why some are more successful in transforming omnichannel logistics.
Design/methodology/approach: Applying dynamic capabilities as a theoretical lens, a multiple case study is conducted with three grocery retailers at different stages of their transformation.
Findings: Six microfoundations of dynamic capabilities were identified as critical for enabling omnichannel transformation. The study highlights important differences in dynamic capabilities, which can be attributed investment decision making, governance, and creating co-specialization. Finally, we propose seven proposition for contextualization of dynamic capabilities for the omnichannel transformation in grocery retail.
Originality/value: This study is original by contextualizing microfoundations in grocery omnichannel retailing. It contributes to theory and practice by showing the value of dynamic capabilities, stressing the important interrelation between a retailer’s governance structure, its leadership, and the capability to make investment decision, increase logistics coordination, and co-specialize.
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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Omnichannel, Grocery retail, Logistics network, OFC, Automation, Dynamic capabilities, Transformation
in
International Journal of Retail and Distribution Management
volume
50
issue
8/9
pages
1095 - 1128
publisher
Emerald Group Publishing Limited
external identifiers
  • scopus:85126851200
ISSN
0959-0552
DOI
10.1108/IJRDM-10-2021-0508
language
English
LU publication?
yes
id
1ac774e0-e3da-4355-ad7c-1c177d9e4b35
date added to LUP
2022-02-04 12:09:21
date last changed
2023-04-02 21:28:23
@article{1ac774e0-e3da-4355-ad7c-1c177d9e4b35,
  abstract     = {{Purpose: Omnichannel logistics is undergoing a significant transformation in grocery retail. Shedding light on this important but under-researched phenomenon, the purpose of this study is to investigate how grocery retailers transform and why some are more successful in transforming omnichannel logistics.<br/>Design/methodology/approach: Applying dynamic capabilities as a theoretical lens, a multiple case study is conducted with three grocery retailers at different stages of their transformation.<br/>Findings: Six microfoundations of dynamic capabilities were identified as critical for enabling omnichannel transformation. The study highlights important differences in dynamic capabilities, which can be attributed investment decision making, governance, and creating co-specialization. Finally, we propose seven proposition for contextualization of dynamic capabilities for the omnichannel transformation in grocery retail.<br/>Originality/value: This study is original by contextualizing microfoundations in grocery omnichannel retailing. It contributes to theory and practice by showing the value of dynamic capabilities, stressing the important interrelation between a retailer’s governance structure, its leadership, and the capability to make investment decision, increase logistics coordination, and co-specialize.<br/>}},
  author       = {{Eriksson, Ebba and Norrman, Andreas and Kembro, Joakim}},
  issn         = {{0959-0552}},
  keywords     = {{Omnichannel; Grocery retail; Logistics network; OFC; Automation; Dynamic capabilities; Transformation}},
  language     = {{eng}},
  month        = {{01}},
  number       = {{8/9}},
  pages        = {{1095--1128}},
  publisher    = {{Emerald Group Publishing Limited}},
  series       = {{International Journal of Retail and Distribution Management}},
  title        = {{Understanding the transformation towards omnichannel logistics in grocery retail: a dynamic capabilities perspective}},
  url          = {{http://dx.doi.org/10.1108/IJRDM-10-2021-0508}},
  doi          = {{10.1108/IJRDM-10-2021-0508}},
  volume       = {{50}},
  year         = {{2022}},
}