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Stimulating fertility awareness : The importance of getting the language right

Mertes, H. ; Harper, J. ; Boivin, J. ; Ekstrand Ragnar, M. LU ; Grace, B. ; Moura-Ramos, M. ; Rautakallio-Hokkanen, S. ; Simopoulou, M. and Hammarberg, K. (2023) In Human Reproduction Open 2023(2).
Abstract

While education about fertility is not intrinsically controversial, finding the right language to communicate the topic can be challenging, as there are several risks of unintended negative effects such as dissonance, anxiety, culpability, and stigma due to social norming. In this article, we share some of our learnings from promoting fertility awareness in the hope that they will inspire further debate and research on this topic. Starting from the ethical principles of respect for reproductive autonomy, avoiding harm (in terms of stigma or anxiety) and inclusivity, we have formulated five recommendations: (i) frame fertility awareness messages with (reproductive) autonomy in mind and aim to be inclusive of those who do not represent... (More)

While education about fertility is not intrinsically controversial, finding the right language to communicate the topic can be challenging, as there are several risks of unintended negative effects such as dissonance, anxiety, culpability, and stigma due to social norming. In this article, we share some of our learnings from promoting fertility awareness in the hope that they will inspire further debate and research on this topic. Starting from the ethical principles of respect for reproductive autonomy, avoiding harm (in terms of stigma or anxiety) and inclusivity, we have formulated five recommendations: (i) frame fertility awareness messages with (reproductive) autonomy in mind and aim to be inclusive of those who do not represent the traditional nuclear family; (ii) be empathetic and steer clear of blame; (iii) avoid scaremongering and offer a positive angle; (iv) give due consideration to both women and men in fertility health messaging; and (v) tailor the messages to particular contexts and audiences and develop resources in close collaboration with the target groups.

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author
; ; ; ; ; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
fertility awareness, fertility education, health communication, inclusion, reproductive health
in
Human Reproduction Open
volume
2023
issue
2
article number
hoad009
external identifiers
  • pmid:37082102
  • scopus:85167805112
ISSN
2399-3529
DOI
10.1093/hropen/hoad009
language
English
LU publication?
yes
id
1f33ea5c-1573-44f4-9078-a4a4db53a273
date added to LUP
2024-01-12 14:18:57
date last changed
2024-04-27 09:39:42
@article{1f33ea5c-1573-44f4-9078-a4a4db53a273,
  abstract     = {{<p>While education about fertility is not intrinsically controversial, finding the right language to communicate the topic can be challenging, as there are several risks of unintended negative effects such as dissonance, anxiety, culpability, and stigma due to social norming. In this article, we share some of our learnings from promoting fertility awareness in the hope that they will inspire further debate and research on this topic. Starting from the ethical principles of respect for reproductive autonomy, avoiding harm (in terms of stigma or anxiety) and inclusivity, we have formulated five recommendations: (i) frame fertility awareness messages with (reproductive) autonomy in mind and aim to be inclusive of those who do not represent the traditional nuclear family; (ii) be empathetic and steer clear of blame; (iii) avoid scaremongering and offer a positive angle; (iv) give due consideration to both women and men in fertility health messaging; and (v) tailor the messages to particular contexts and audiences and develop resources in close collaboration with the target groups.</p>}},
  author       = {{Mertes, H. and Harper, J. and Boivin, J. and Ekstrand Ragnar, M. and Grace, B. and Moura-Ramos, M. and Rautakallio-Hokkanen, S. and Simopoulou, M. and Hammarberg, K.}},
  issn         = {{2399-3529}},
  keywords     = {{fertility awareness; fertility education; health communication; inclusion; reproductive health}},
  language     = {{eng}},
  number       = {{2}},
  series       = {{Human Reproduction Open}},
  title        = {{Stimulating fertility awareness : The importance of getting the language right}},
  url          = {{http://dx.doi.org/10.1093/hropen/hoad009}},
  doi          = {{10.1093/hropen/hoad009}},
  volume       = {{2023}},
  year         = {{2023}},
}