Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Openness in platform ecosystems: Innovation strategies for complementary products

Cenamor, Javier LU orcid and Frishammar, Johan (2021) In Research Policy 50(1).
Abstract
Innovation strategies in complementary product markets come with a dilemma: Platform sponsors must concede third parties autonomy to innovate to make a platform successful, but a platform sponsor must also participate in the complementary product market to make the platform grow, thus acting as a competitor to third parties. We examine the performance outcomes of four innovation strategies based upon combinations of development and commercialization activities, i.e., the proprietary, outbound, inbound and third-party strategies, and their evolution over time. Data was collected from a panel of 4,857 video games for the seventh generation of video consoles in the United States. The findings contribute to research on platform strategy, open... (More)
Innovation strategies in complementary product markets come with a dilemma: Platform sponsors must concede third parties autonomy to innovate to make a platform successful, but a platform sponsor must also participate in the complementary product market to make the platform grow, thus acting as a competitor to third parties. We examine the performance outcomes of four innovation strategies based upon combinations of development and commercialization activities, i.e., the proprietary, outbound, inbound and third-party strategies, and their evolution over time. Data was collected from a panel of 4,857 video games for the seventh generation of video consoles in the United States. The findings contribute to research on platform strategy, open innovation, and ecosystem management by highlighting the different performance outcomes of innovation strategies that co-exist in the same platform ecosystem at the same time. The findings emphasize that decisions on appropriate innovation strategies in platform ecosystems are much more complex than they have previously been portrayed as, through the traditional dualities of open or closed, platform sponsors or third parties, or first or subsequent strategies. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Platform strategy, Open innovation, Ecosystem management, Innovation strategies, Inbound, Outbound
in
Research Policy
volume
50
issue
1
article number
104148
pages
15 pages
publisher
Elsevier
external identifiers
  • scopus:85092940669
ISSN
0048-7333
DOI
10.1016/j.respol.2020.104148
language
English
LU publication?
yes
id
1f796b87-df19-4220-a380-1525e6e6472f
date added to LUP
2020-10-20 09:42:33
date last changed
2024-01-17 12:27:57
@article{1f796b87-df19-4220-a380-1525e6e6472f,
  abstract     = {{Innovation strategies in complementary product markets come with a dilemma: Platform sponsors must concede third parties autonomy to innovate to make a platform successful, but a platform sponsor must also participate in the complementary product market to make the platform grow, thus acting as a competitor to third parties. We examine the performance outcomes of four innovation strategies based upon combinations of development and commercialization activities, i.e., the proprietary, outbound, inbound and third-party strategies, and their evolution over time. Data was collected from a panel of 4,857 video games for the seventh generation of video consoles in the United States. The findings contribute to research on platform strategy, open innovation, and ecosystem management by highlighting the different performance outcomes of innovation strategies that co-exist in the same platform ecosystem at the same time. The findings emphasize that decisions on appropriate innovation strategies in platform ecosystems are much more complex than they have previously been portrayed as, through the traditional dualities of open or closed, platform sponsors or third parties, or first or subsequent strategies.}},
  author       = {{Cenamor, Javier and Frishammar, Johan}},
  issn         = {{0048-7333}},
  keywords     = {{Platform strategy; Open innovation; Ecosystem management; Innovation strategies; Inbound; Outbound}},
  language     = {{eng}},
  number       = {{1}},
  publisher    = {{Elsevier}},
  series       = {{Research Policy}},
  title        = {{Openness in platform ecosystems: Innovation strategies for complementary products}},
  url          = {{http://dx.doi.org/10.1016/j.respol.2020.104148}},
  doi          = {{10.1016/j.respol.2020.104148}},
  volume       = {{50}},
  year         = {{2021}},
}