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A standardised approach to the world? IKEA in China

Steve, Burt; Johansson, Ulf LU and Thelander, Åsa LU (2010) In Consuming IKEA; Different perspectives on consumer images of a global retailer p.47-72
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
IKEA, China, standardisation, retail, strategy
in
Consuming IKEA; Different perspectives on consumer images of a global retailer
editor
Burt, Steve; Johansson, Ulf and Åsa, Thelander
pages
47 - 72
publisher
Lund Business Press
ISBN
13-978-91-85113-42-2
language
English
LU publication?
yes
id
f17c529c-74c6-4048-ade5-ffd2a0df4486 (old id 2007299)
date added to LUP
2011-07-01 13:06:44
date last changed
2016-07-11 08:59:15
@inbook{f17c529c-74c6-4048-ade5-ffd2a0df4486,
  author       = {Steve, Burt and Johansson, Ulf and Thelander, Åsa},
  editor       = {Burt, Steve and Johansson, Ulf and Åsa, Thelander},
  isbn         = {13-978-91-85113-42-2},
  keyword      = {IKEA,China,standardisation,retail,strategy},
  language     = {eng},
  pages        = {47--72},
  publisher    = {Lund Business Press},
  series       = {Consuming IKEA; Different perspectives on consumer images of a global retailer},
  title        = {A standardised approach to the world? IKEA in China},
  year         = {2010},
}