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Malmös omvandling: från arbetarstad till kunskapsstad. En diskursanalytisk studie av Malmös förnyelse

Möllerström, Veselinka LU (2011) In Lund studies in media and communication 16.
Abstract (Swedish)
Popular Abstract in Swedish

Med utgångspunkt i två forskningsfält – strategisk kommunikation och urbanforskning – analyseras och problematiseras Malmös omvandling från arbetarstad till kunskapsstad. Hur har Malmös förändring genomdrivits? Vilka resonemang och föreställningsramar har styrt omvandlingen? Vilka kommunikativa strategier har använts för att projicera den önskvärda (själv)bilden av en kunskapsstad? Och hur upplever malmöborna förnyelsen?

Den moderna storstaden har blivit en plats för upplevelseindustrin och attitydsskapande arkitektur. Allt fler städer världen över ägnar sig åt stadsomvandlingar i sin strävan efter att återfödas som kunskaps- och upplevelsecentra för att skapa attraktion och locka till... (More)
Popular Abstract in Swedish

Med utgångspunkt i två forskningsfält – strategisk kommunikation och urbanforskning – analyseras och problematiseras Malmös omvandling från arbetarstad till kunskapsstad. Hur har Malmös förändring genomdrivits? Vilka resonemang och föreställningsramar har styrt omvandlingen? Vilka kommunikativa strategier har använts för att projicera den önskvärda (själv)bilden av en kunskapsstad? Och hur upplever malmöborna förnyelsen?

Den moderna storstaden har blivit en plats för upplevelseindustrin och attitydsskapande arkitektur. Allt fler städer världen över ägnar sig åt stadsomvandlingar i sin strävan efter att återfödas som kunskaps- och upplevelsecentra för att skapa attraktion och locka till sig investeringar. Men det handlar inte bara om städers fysiska gestaltningar utan också om att styra människors föreställningar i önskad riktning så att staden uppfattas såsom det avsetts. (Less)
Abstract
Increasingly cities compete for tourist dollars, shoppers, financial investments, know-how and tax-payers by bolstering the cities images as centers of creativity, innovation, knowledge, art, design and so forth. Accelerated and intensified globalization, technological advances, market deregulations,de-industrializations and socio-economic change have urged cities, especially former industrial cities, to remake their image and to develop a new identity. This dissertation is about the transition of a former industrial city, the city of Malmo’s transformation to a Knowledge City. The aim of this dissertation is to stress how the city’s renewed image is created and how it is interpreted by the citizens of Malmo. Theories guiding the analysis... (More)
Increasingly cities compete for tourist dollars, shoppers, financial investments, know-how and tax-payers by bolstering the cities images as centers of creativity, innovation, knowledge, art, design and so forth. Accelerated and intensified globalization, technological advances, market deregulations,de-industrializations and socio-economic change have urged cities, especially former industrial cities, to remake their image and to develop a new identity. This dissertation is about the transition of a former industrial city, the city of Malmo’s transformation to a Knowledge City. The aim of this dissertation is to stress how the city’s renewed image is created and how it is interpreted by the citizens of Malmo. Theories guiding the analysis of how Malmo’s renewed image as a Knowledge City has been created are based on the framework of Lefebvre’s trialectic production of space and on Foucault’s discourse technology. Taken together, these theories highlight the active process behind the production of space and the discursive construction supporting the renewal. This means that production of space involves both visual representation and discourse production to frame an attractive image. Media and communication are indeed necessary tools in constructing and transforming societal discourse and in diffusion of city images. Focusing on the communication process and adopting the PR-perspective through a Foucauldian lens, the discourse construction is regarded as a disciplinary process aimed at changing people’s perception of the former industrial city. The interpretation of the transition by the citizens of Malmo illuminates the symbolic struggles and dynamics in between global flows and local sites. The findings are categorized according to Stuart Halls decoding processes based on the distinctions between dominated, oppositional and negotiated reading. (Less)
Please use this url to cite or link to this publication:
author
supervisor
opponent
  • Professor Becker, Karin, JMK stockholm
organization
publishing date
type
Thesis
publication status
published
subject
keywords
pr, communication, city branding, urban regeneration, image, Malmo
in
Lund studies in media and communication
volume
16
pages
243 pages
defense location
Språk- och litteraturcentrums hörsal, Helgonabacken 12, Lund
defense date
2011-10-21 10:15
ISSN
1104-4330
language
Swedish
LU publication?
yes
id
1031f524-a2c4-4c7a-a810-754699f40750 (old id 2166469)
date added to LUP
2011-09-23 14:33:16
date last changed
2016-09-19 08:44:59
@phdthesis{1031f524-a2c4-4c7a-a810-754699f40750,
  abstract     = {Increasingly cities compete for tourist dollars, shoppers, financial investments, know-how and tax-payers by bolstering the cities images as centers of creativity, innovation, knowledge, art, design and so forth. Accelerated and intensified globalization, technological advances, market deregulations,de-industrializations and socio-economic change have urged cities, especially former industrial cities, to remake their image and to develop a new identity. This dissertation is about the transition of a former industrial city, the city of Malmo’s transformation to a Knowledge City. The aim of this dissertation is to stress how the city’s renewed image is created and how it is interpreted by the citizens of Malmo. Theories guiding the analysis of how Malmo’s renewed image as a Knowledge City has been created are based on the framework of Lefebvre’s trialectic production of space and on Foucault’s discourse technology. Taken together, these theories highlight the active process behind the production of space and the discursive construction supporting the renewal. This means that production of space involves both visual representation and discourse production to frame an attractive image. Media and communication are indeed necessary tools in constructing and transforming societal discourse and in diffusion of city images. Focusing on the communication process and adopting the PR-perspective through a Foucauldian lens, the discourse construction is regarded as a disciplinary process aimed at changing people’s perception of the former industrial city. The interpretation of the transition by the citizens of Malmo illuminates the symbolic struggles and dynamics in between global flows and local sites. The findings are categorized according to Stuart Halls decoding processes based on the distinctions between dominated, oppositional and negotiated reading.},
  author       = {Möllerström, Veselinka},
  issn         = {1104-4330},
  keyword      = {pr,communication,city branding,urban regeneration,image,Malmo},
  language     = {swe},
  pages        = {243},
  school       = {Lund University},
  series       = {Lund studies in media and communication},
  title        = {Malmös omvandling: från arbetarstad till kunskapsstad. En diskursanalytisk studie av Malmös förnyelse},
  volume       = {16},
  year         = {2011},
}