Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?
(2021) In Digital Competences of Swedish Brands. Working report series
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/218a2ae4-2bb7-42cb-9911-3a76d6be596b
- author
- Anselmsson, Johan LU
- organization
- publishing date
- 2021-05-24
- type
- Working paper/Preprint
- publication status
- published
- subject
- keywords
- e-handel onlinehandel, NPS, Lojalitet, Varumärke, Penetration
- in
- Digital Competences of Swedish Brands. Working report series
- issue
- 2021:2
- project
- Digital Competences of Swedish Brands
- language
- Swedish
- LU publication?
- yes
- id
- 218a2ae4-2bb7-42cb-9911-3a76d6be596b
- date added to LUP
- 2021-05-24 10:39:08
- date last changed
- 2022-06-22 11:05:10
@misc{218a2ae4-2bb7-42cb-9911-3a76d6be596b,
author = {{Anselmsson, Johan}},
keywords = {{e-handel onlinehandel, NPS, Lojalitet, Varumärke, Penetration}},
language = {{swe}},
month = {{05}},
note = {{Working Paper}},
number = {{2021:2}},
series = {{Digital Competences of Swedish Brands. Working report series}},
title = {{Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?}},
url = {{https://lup.lub.lu.se/search/files/98153231/Working_report_2021_2_2021_2_.pdf}},
year = {{2021}},
}