Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?
(2021) In Digital Competences of Swedish Brands. Working report series
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/218a2ae4-2bb7-42cb-9911-3a76d6be596b
- author
- Anselmsson, Johan LU
- organization
- publishing date
- 2021-05-24
- type
- Working paper/Preprint
- publication status
- published
- subject
- keywords
- e-handel onlinehandel, NPS, Lojalitet, Varumärke, Penetration
- in
- Digital Competences of Swedish Brands. Working report series
- issue
- 2021:2
- project
- Digital Competences of Swedish Brands
- language
- Swedish
- LU publication?
- yes
- id
- 218a2ae4-2bb7-42cb-9911-3a76d6be596b
- date added to LUP
- 2021-05-24 10:39:08
- date last changed
- 2022-06-22 11:05:10
@misc{218a2ae4-2bb7-42cb-9911-3a76d6be596b, author = {{Anselmsson, Johan}}, keywords = {{e-handel onlinehandel, NPS, Lojalitet, Varumärke, Penetration}}, language = {{swe}}, month = {{05}}, note = {{Working Paper}}, number = {{2021:2}}, series = {{Digital Competences of Swedish Brands. Working report series}}, title = {{Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?}}, url = {{https://lup.lub.lu.se/search/files/98153231/Working_report_2021_2_2021_2_.pdf}}, year = {{2021}}, }