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I coachingland - på spaning efter den inre potentialen

Hornborg, Anne-Christine LU (2010) In Chaos. Dansk-norsk tidsskrift for religionhistoriske studier 53. p.1-16
Abstract
This article examines the expansive commercialization of various neospiritual and pseudoscientific practices currently mobilized in late modern Swedish pursuits of identity, meaning, and health. The focus is on the emergence and marketing of new entrepreneurs who have established themselves as “coaches” promoting personal development, and how they organize their own systems of education and certification. Publicly financed institutions at local, regional, and federal levels increasingly purchase such services for the benefit of their clients and personnel. The recent Swedish surge in unemployment, for instance, will be met by huge public investments in personal “coaching” for the unemployed. The article mainly focus on how coaching... (More)
This article examines the expansive commercialization of various neospiritual and pseudoscientific practices currently mobilized in late modern Swedish pursuits of identity, meaning, and health. The focus is on the emergence and marketing of new entrepreneurs who have established themselves as “coaches” promoting personal development, and how they organize their own systems of education and certification. Publicly financed institutions at local, regional, and federal levels increasingly purchase such services for the benefit of their clients and personnel. The recent Swedish surge in unemployment, for instance, will be met by huge public investments in personal “coaching” for the unemployed. The article mainly focus on how coaching practices are introduced and applied in Swedish society, how they cater to individual pursuits of meaning, and how they contribute to socially acceptable expressions of discontent. Finally, a discussion is rised about which kinds of therapeutic messages and understandings are emancipatory for individual clients, and which merely serve to defuse social discontent. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
New spirituality, inner potential, coaching, therapy, commodification of new ritual practices
in
Chaos. Dansk-norsk tidsskrift for religionhistoriske studier
volume
53
pages
1 - 16
publisher
Københavns Universitet, Institut for religionshistorie ; Religionshistorisk Forening
ISSN
0108-4453
language
English
LU publication?
yes
id
3de92714-e7cc-4cd2-803d-acbab01f92b1 (old id 2225659)
date added to LUP
2011-12-21 14:26:35
date last changed
2018-05-29 10:09:18
@article{3de92714-e7cc-4cd2-803d-acbab01f92b1,
  abstract     = {This article examines the expansive commercialization of various neospiritual and pseudoscientific practices currently mobilized in late modern Swedish pursuits of identity, meaning, and health. The focus is on the emergence and marketing of new entrepreneurs who have established themselves as “coaches” promoting personal development, and how they organize their own systems of education and certification. Publicly financed institutions at local, regional, and federal levels increasingly purchase such services for the benefit of their clients and personnel. The recent Swedish surge in unemployment, for instance, will be met by huge public investments in personal “coaching” for the unemployed. The article mainly focus on how coaching practices are introduced and applied in Swedish society, how they cater to individual pursuits of meaning, and how they contribute to socially acceptable expressions of discontent. Finally, a discussion is rised about which kinds of therapeutic messages and understandings are emancipatory for individual clients, and which merely serve to defuse social discontent.},
  author       = {Hornborg, Anne-Christine},
  issn         = {0108-4453},
  keyword      = {New spirituality,inner potential,coaching,therapy,commodification of new ritual practices},
  language     = {eng},
  pages        = {1--16},
  publisher    = {Københavns Universitet, Institut for religionshistorie ; Religionshistorisk Forening},
  series       = {Chaos. Dansk-norsk tidsskrift for religionhistoriske studier},
  title        = {I coachingland - på spaning efter den inre potentialen},
  volume       = {53},
  year         = {2010},
}