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Pricing practices and value creation logics

Johansson, Magnus LU and Andersson, Linn LU (2012) In Journal of Revenue and Pricing Management 11(1). p.64-75
Abstract
The pricing literature is mainly concerned with pricing in association with standardized products and services. This article addresses the topic of pricing from the perspective of value creation logics, focusing on highly customized deliveries rather than standardized products. The article first outlines a framework of pricing settings, depending on value creation logics. It then exemes parts of this framework through an empirical illustration of pricing practices within an industrial firm supplying highly customized deliveries. In particular, the article identifies the appropriateness of applying economic versus customer value pricing practices depending on the value creation setting.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
customization, value creation, pricing, value, competition
in
Journal of Revenue and Pricing Management
volume
11
issue
1
pages
64 - 75
publisher
Macmillan
external identifiers
  • scopus:84855167018
ISSN
1476-6930
DOI
10.1057/rpm.2011.43
language
English
LU publication?
yes
id
3d1a0994-1092-4af9-b003-870634768e50 (old id 2261575)
alternative location
http://www.palgrave-journals.com/rpm/journal/v11/n1/abs/rpm201143a.html
date added to LUP
2012-01-09 11:12:19
date last changed
2017-08-27 05:46:34
@article{3d1a0994-1092-4af9-b003-870634768e50,
  abstract     = {The pricing literature is mainly concerned with pricing in association with standardized products and services. This article addresses the topic of pricing from the perspective of value creation logics, focusing on highly customized deliveries rather than standardized products. The article first outlines a framework of pricing settings, depending on value creation logics. It then exemes parts of this framework through an empirical illustration of pricing practices within an industrial firm supplying highly customized deliveries. In particular, the article identifies the appropriateness of applying economic versus customer value pricing practices depending on the value creation setting.},
  author       = {Johansson, Magnus and Andersson, Linn},
  issn         = {1476-6930},
  keyword      = {customization,value creation,pricing,value,competition},
  language     = {eng},
  number       = {1},
  pages        = {64--75},
  publisher    = {Macmillan},
  series       = {Journal of Revenue and Pricing Management},
  title        = {Pricing practices and value creation logics},
  url          = {http://dx.doi.org/10.1057/rpm.2011.43},
  volume       = {11},
  year         = {2012},
}