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Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland

Tajeddini, Kayhan LU (2010) In Tourism Management 31(2). p.221-231
Abstract
While researchers have explored the relationship between customer orientation, entrepreneurship and innovativeness with business performance in different organizations, few such studies exist on the hotel industry. This current work investigates the potential influences of these variables on hotel industry performance. Data for this study was collected through personal questionnaires collected from 156 hotel managers and owners from German and French speaking cantons located in Switzerland in order to examine the interrelation between innovativeness, customer orientation, entrepreneurship and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings support aspects of... (More)
While researchers have explored the relationship between customer orientation, entrepreneurship and innovativeness with business performance in different organizations, few such studies exist on the hotel industry. This current work investigates the potential influences of these variables on hotel industry performance. Data for this study was collected through personal questionnaires collected from 156 hotel managers and owners from German and French speaking cantons located in Switzerland in order to examine the interrelation between innovativeness, customer orientation, entrepreneurship and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings support aspects of prior research, but also provide some new insights by exploring customer orientation and innovativeness simultaneously and revealing how these factors impact upon the performance of the Swiss hotel industry. In the light of existing literature, limitations and future research directions are subsequently addressed. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to specialist publication or newspaper
publication status
published
subject
keywords
Customer orientation, Entrepreneurship, Innovativeness, Hotel industry, Switzerland
categories
Popular Science
in
Tourism Management
volume
31
issue
2
pages
221 - 231
publisher
Pergamon
external identifiers
  • scopus:70549094148
ISSN
0261-5177
DOI
10.1016/j.tourman.2009.02.013
language
English
LU publication?
yes
id
4da1637f-c637-413d-a4f1-0d95f1a349ce (old id 2375347)
alternative location
http://www.sciencedirect.com/science/article/pii/S0261517709000429
date added to LUP
2012-03-22 13:27:28
date last changed
2018-07-22 03:08:02
@misc{4da1637f-c637-413d-a4f1-0d95f1a349ce,
  abstract     = {While researchers have explored the relationship between customer orientation, entrepreneurship and innovativeness with business performance in different organizations, few such studies exist on the hotel industry. This current work investigates the potential influences of these variables on hotel industry performance. Data for this study was collected through personal questionnaires collected from 156 hotel managers and owners from German and French speaking cantons located in Switzerland in order to examine the interrelation between innovativeness, customer orientation, entrepreneurship and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings support aspects of prior research, but also provide some new insights by exploring customer orientation and innovativeness simultaneously and revealing how these factors impact upon the performance of the Swiss hotel industry. In the light of existing literature, limitations and future research directions are subsequently addressed.},
  author       = {Tajeddini, Kayhan},
  issn         = {0261-5177},
  keyword      = {Customer orientation,Entrepreneurship,Innovativeness,Hotel industry,Switzerland},
  language     = {eng},
  number       = {2},
  pages        = {221--231},
  publisher    = {Pergamon},
  series       = {Tourism Management},
  title        = {Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland},
  url          = {http://dx.doi.org/10.1016/j.tourman.2009.02.013},
  volume       = {31},
  year         = {2010},
}