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Unraveling the complexity of "city brand equity" : a three-dimensional framework

Lucarelli, Andrea LU (2012) In Journal of Place Management and Development 5(3). p.231-252
Abstract
Purpose
– The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.

Design/methodology/approach
– The study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from Lucarelli and Berg.

Findings
– City brands are understood by different scholars as being characterized by both intangible and tangible elements, properly researched adopting a mixture of different methods and endowing certain type of outcomes that concern both the more directly related image and identity of the city as well, to a larger extent, the... (More)
Purpose
– The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.

Design/methodology/approach
– The study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from Lucarelli and Berg.

Findings
– City brands are understood by different scholars as being characterized by both intangible and tangible elements, properly researched adopting a mixture of different methods and endowing certain type of outcomes that concern both the more directly related image and identity of the city as well, to a larger extent, the socio‐political and economical aspects.

Research limitations/implications
– The study is based only on published English articles in the last 20 years.

Originality/value
– The present paper suggests a framework that is based on the individualization of diverse city brand elements and the relations those have with the reported impact and the methodologies applied to reach this purpose. The framework can be used for both analyzing city brand equity research and practices. The paper contributes to the emerging field of city branding by offering a city brand equity framework that goes beyond the previous attempt in its interdisciplinary breath. (Less)
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author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
city brands, impact, measurement, equity, evaluationx, evaluation, interdisciplinary, brands, brand equity
in
Journal of Place Management and Development
volume
5
issue
3
pages
22 pages
publisher
Emerald Group Publishing Ltd.
external identifiers
  • scopus:84882933861
ISSN
1753-8335
DOI
10.1108/17538331211269648
language
English
LU publication?
no
id
242ebc7b-ef3e-46dd-9595-8e98f4c4c07b
date added to LUP
2017-04-18 15:55:50
date last changed
2017-09-10 05:17:59
@article{242ebc7b-ef3e-46dd-9595-8e98f4c4c07b,
  abstract     = {Purpose<br/>– The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.<br/><br/>Design/methodology/approach<br/>– The study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from Lucarelli and Berg.<br/><br/>Findings<br/>– City brands are understood by different scholars as being characterized by both intangible and tangible elements, properly researched adopting a mixture of different methods and endowing certain type of outcomes that concern both the more directly related image and identity of the city as well, to a larger extent, the socio‐political and economical aspects.<br/><br/>Research limitations/implications<br/>– The study is based only on published English articles in the last 20 years.<br/><br/>Originality/value<br/>– The present paper suggests a framework that is based on the individualization of diverse city brand elements and the relations those have with the reported impact and the methodologies applied to reach this purpose. The framework can be used for both analyzing city brand equity research and practices. The paper contributes to the emerging field of city branding by offering a city brand equity framework that goes beyond the previous attempt in its interdisciplinary breath.},
  author       = {Lucarelli, Andrea},
  issn         = {1753-8335},
  keyword      = {city brands,impact,measurement,equity,evaluationx,evaluation,interdisciplinary,brands,brand equity},
  language     = {eng},
  number       = {3},
  pages        = {231--252},
  publisher    = {Emerald Group Publishing Ltd.},
  series       = {Journal of Place Management and Development},
  title        = {Unraveling the complexity of "city brand equity" : a three-dimensional framework},
  url          = {http://dx.doi.org/10.1108/17538331211269648},
  volume       = {5},
  year         = {2012},
}