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2021
Mark Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
Schaumann, Janina ^LU (2021) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
2019
Mark Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2019) In Journal of Marketing Communications 25(7). p.720-737
- Contribution to journal › Article
Mark B2B brand equity : investigating the effects of human capital and relational trust
Biedenbach, Galina ; Hultén, Peter and Tarnovskaya, Veronika ^LU (2019) In Journal of Business and Industrial Marketing 34(1). p.1-11
- Contribution to journal › Article
2017
Mark An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
Anselmsson, Johan ^LU ; Burt, Steve and Tunca, Burak ^LU (2017) In Journal of Retailing and Consumer Services 38. p.194-203
- Contribution to journal › Article
2016
Mark Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
Anselmsson, Johan ^LU ; Melin, Frans ^LU and Bondesson, Niklas ^LU (2016) In European Journal of Marketing 50(7-8). p.1185-1208
- Contribution to journal › Article
Mark Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity
Tam, Kaj-Dac ^LU (2016)
- Thesis › Doctoral thesis (monograph)
2015
Mark Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Anselmsson, Johan ^LU and Bondesson, Niklas ^LU (2015) In Journal of Retailing and Consumer Services 25. p.58-70
- Contribution to journal › Article
2014
Mark Brand image and customers’ willingness to pay a price premium for food brands
Anselmsson, Johan ^LU ; Bondesson, Niklas ^LU and Johansson, Ulf ^LU (2014) In Journal of Product & Brand Management 23(2). p.90-102
- Contribution to journal › Article
2013
Mark What successful branding looks like: a managerial perspective
Anselmsson, Johan ^LU and Bondesson, Niklas ^LU (2013) In British Food Journal 115(11). p.1612-1627
- Contribution to journal › Article
2012
Mark Unraveling the complexity of "city brand equity" : a three-dimensional framework
Lucarelli, Andrea ^LU (2012) In Journal of Place Management and Development 5(3). p.231-252
- Contribution to journal › Article

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