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- 2024
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
- Working paper/Preprint › Working paper
- 2022
-
Mark
Replication: Unsuccessful replications and extensions of Temporal Value Asymmetry in monetary valuation and moral judgment
- Contribution to journal › Article
-
Mark
Lund Digital Trust Survey 2022
(2022)
- Book/Report › Report
-
Mark
Lund Digital Marketing Insights Survey 2022
(2022)
- Book/Report › Report
-
Mark
Super-Size Me: An Unsuccessful Preregistered Replication of the Effect of Product Size on Status Signaling
- Contribution to journal › Article
-
Mark
Of Swedes & Facebook 2022
(2022)
- Book/Report › Report
- 2021
-
Mark
Social Media Consumption among Grocery Customers in Sweden
(2021)
- Book/Report › Report
-
Mark
Svenskarna och Amazon fem månader efter starten – Hur har det gått?
(2021) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
- 2020
-
Mark
Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
(2020) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
-
Mark
Black Friday inleder svensk julhandel – och är definitivt här för att stanna
(2020) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
