Lund Digital Trust Survey 2022
(2022)- Abstract
- The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and... (More) - The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and policy-makers.
(Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/dc92ddb6-2cb1-4c6e-83d2-10a858db36e3
- author
- Tunca, Burak LU and Anselmsson, Johan LU
- organization
- publishing date
- 2022
- type
- Book/Report
- publication status
- published
- subject
- keywords
- digital trust, data privacy, Digital marketing
- pages
- 22 pages
- project
- Digital Competences of Swedish Brands
- Lund Brand Management Group
- language
- English
- LU publication?
- yes
- id
- dc92ddb6-2cb1-4c6e-83d2-10a858db36e3
- date added to LUP
- 2022-04-26 12:45:02
- date last changed
- 2022-04-26 14:30:33
@techreport{dc92ddb6-2cb1-4c6e-83d2-10a858db36e3, abstract = {{The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,<br/>maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of<br/>a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"<br/>looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and<br/>data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to<br/>marketing practitioners, but also to academics and policy-makers.<br/>}}, author = {{Tunca, Burak and Anselmsson, Johan}}, keywords = {{digital trust; data privacy; Digital marketing}}, language = {{eng}}, title = {{Lund Digital Trust Survey 2022}}, url = {{https://lup.lub.lu.se/search/files/117235497/Lund_Digital_Trust_2022.pdf}}, year = {{2022}}, }