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Lund Digital Trust Survey 2022

Tunca, Burak LU orcid and Anselmsson, Johan LU (2022)
Abstract
The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and... (More)
The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and policy-makers.
(Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Book/Report
publication status
published
subject
keywords
digital trust, data privacy, Digital marketing
pages
22 pages
project
Digital Competences of Swedish Brands
Lund Brand Management Group
language
English
LU publication?
yes
id
dc92ddb6-2cb1-4c6e-83d2-10a858db36e3
date added to LUP
2022-04-26 12:45:02
date last changed
2022-04-26 14:30:33
@techreport{dc92ddb6-2cb1-4c6e-83d2-10a858db36e3,
  abstract     = {{The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,<br/>maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of<br/>a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"<br/>looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and<br/>data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to<br/>marketing practitioners, but also to academics and policy-makers.<br/>}},
  author       = {{Tunca, Burak and Anselmsson, Johan}},
  keywords     = {{digital trust; data privacy; Digital marketing}},
  language     = {{eng}},
  title        = {{Lund Digital Trust Survey 2022}},
  url          = {{https://lup.lub.lu.se/search/files/117235497/Lund_Digital_Trust_2022.pdf}},
  year         = {{2022}},
}