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2024
Mark Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
Hollebeek, Linda ^LU ; Menidjel, Choukri ; Sarstedt, Marko ; Jansson, Johan and Urbonavicius, Sigitas (2024) In Psychology and Marketing
- Contribution to journal › Scientific review
2023
Mark Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
Degutis, Mindaugas ; Urbonavičius, Sigitas ; Hollebeek, Linda ^LU and Anselmsson, Johan ^LU (2023) In Journal of Retailing and Consumer Services 74.
- Contribution to journal › Article
Mark Öka andelen hållbar konsumtion genom att fokusera på rätt hållbarhetsmål i varumärkesarbetet
Anselmsson, Johan ^LU (2023) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
2022
Mark Lund Digital Trust Survey 2022
Tunca, Burak ^LU and Anselmsson, Johan ^LU (2022)
- Book/Report › Report
Mark Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
Anselmsson, Johan ^LU (2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).
- Working paper/Preprint › Working paper
2021
Mark Amazon.se – ett år efter lanseringen. Hur blev det och hur kommer det att bli med försäljning och varumärkeskapital?
Anselmsson, Johan ^LU (2021) In Digital Competences of Swedish Brands. Working report series p.10-10
- Working paper/Preprint › Working paper
Mark Hållbar eller ohållbar – det är frågan? Svenskars magkänsla om hur ohållbara och hållbara varumärken är och hur detta stöds i företagens kommunikation
Anselmsson, Johan ^LU (2021) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
2019
Mark What Does Your Corporate Brand Stand For?
Greyser, Stephen A and Urde, Mats ^LU (2019) In Harvard Business Review January February 2019(January February 2019). p.82-89
- Contribution to journal › Article
Mark Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2019) In Journal of Marketing Communications 25(7). p.720-737
- Contribution to journal › Article
Mark ‘You are where you shop’: Examining stereotypes about town center shoppers
Tunca, Burak ^LU and Anselmsson, Johan ^LU (2019) In Journal of Retailing and Consumer Services 51. p.242-252
- Contribution to journal › Article

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