Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
(2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/21d2e956-0222-4dde-a5bb-f870a2a141ad
- author
- Anselmsson, Johan LU
- organization
- publishing date
- 2022-06
- type
- Working paper/Preprint
- publication status
- published
- subject
- keywords
- branding, online, amazon, Amazon.se, varumärke, varumärkeskapital, e-handel, online handel
- in
- Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management
- volume
- 2022
- issue
- 1
- publisher
- Lund University School of Economics and Management
- project
- Digital Competences of Swedish Brands
- Lund Brand Management Group
- language
- Swedish
- LU publication?
- yes
- id
- 21d2e956-0222-4dde-a5bb-f870a2a141ad
- date added to LUP
- 2022-06-16 18:57:01
- date last changed
- 2022-06-22 11:07:36
@misc{21d2e956-0222-4dde-a5bb-f870a2a141ad, author = {{Anselmsson, Johan}}, keywords = {{branding; online; amazon; Amazon.se; varumärke; varumärkeskapital; e-handel; online handel}}, language = {{swe}}, note = {{Working Paper}}, number = {{1}}, publisher = {{Lund University School of Economics and Management}}, series = {{Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management}}, title = {{Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z}}, url = {{https://lup.lub.lu.se/search/files/120421513/Working_report_2022_1.pdf}}, volume = {{2022}}, year = {{2022}}, }