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Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z

Anselmsson, Johan LU (2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Working paper/Preprint
publication status
published
subject
keywords
branding, online, amazon, Amazon.se, varumärke, varumärkeskapital, e-handel, online handel
in
Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management
volume
2022
issue
1
publisher
Lund University School of Economics and Management
project
Digital Competences of Swedish Brands
Lund Brand Management Group
language
Swedish
LU publication?
yes
id
21d2e956-0222-4dde-a5bb-f870a2a141ad
date added to LUP
2022-06-16 18:57:01
date last changed
2022-06-22 11:07:36
@misc{21d2e956-0222-4dde-a5bb-f870a2a141ad,
  author       = {{Anselmsson, Johan}},
  keywords     = {{branding; online; amazon; Amazon.se; varumärke; varumärkeskapital; e-handel; online handel}},
  language     = {{swe}},
  note         = {{Working Paper}},
  number       = {{1}},
  publisher    = {{Lund University School of Economics and Management}},
  series       = {{Digital Competences of Swedish Brands. Working report series      Publisher name: Lund University. Lund School of Economics and Management}},
  title        = {{Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z}},
  url          = {{https://lup.lub.lu.se/search/files/120421513/Working_report_2022_1.pdf}},
  volume       = {{2022}},
  year         = {{2022}},
}