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- 2020
- Brands as activists : The Oatly case
- Mimicry and artistry: Place branders' construction of "good" branding
- 2019
- Sharing brand ideologies : A cultural analysis of startup brand failure
- 2018
- The destructive side of branding : A heuristic model for analyzing the value of branding practice
- Faculty responses to business school branding : a discursive approach
- 2017
- Brand Culture : In Search of Identity
- The silver bullet of branding: Fantasies and practices of organizational identity work in organizational identity change process.
- 2016
- The liminality of branding : Interweaving discourses ‘making up’ a cultural intermediary occupation
- 2015
- Personal branding
- 2014
- Urban atmospheres as brandscapes and lived experiences