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2024
Mark Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2024) In Digital Competences of Swedish Brands. Working report series p.1-14
- Working paper/Preprint › Working paper
Mark City Branding to Solve Social Problems? : The Eigendynamik of management concepts
Rennstam, Jens ^LU ; Bertilsson, Jon ^LU and Sullivan, Katie (2024) In Organization Studies 45(11). p.1645-1667
- Contribution to journal › Article
Mark The Brand Matrix : Corporte Brand Leadership Starts from the Inside
Urde, Mats ^LU (2024)
- Book/Report › Book
2022
Mark Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
Anselmsson, Johan ^LU (2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).
- Working paper/Preprint › Working paper
Mark Outlining a feminist ethics of sustainable place branding
Cassinger, Cecilia ^LU and Porzionato, Monica ^LU (2022) Annual conference the International Place Branding Association
- Contribution to conference › Abstract
2021
Mark Brand orientation : Tensions and conflicts in public management
Bertilsson, Jon ^LU ; Rennstam, Jens ^LU and Sullivan, Katie (2021)
- Chapter in Book/Report/Conference proceeding › Book chapter
2020
Mark Brands as activists : The Oatly case
Koch, Christian H. ^LU (2020) In Journal of Brand Management 27(5). p.593-606
- Contribution to journal › Article
Mark Mimicry and artistry: Place branders' construction of "good" branding
Bertilsson, Jon ^LU ; Rennstam, Jens ^LU and Sullivan, Katie (2020) In Communication and Language at work 7(1). p.73-85
- Contribution to journal › Article
2019
Mark Sharing brand ideologies : A cultural analysis of startup brand failure
Cassinger, Cecilia ^LU ; Larson, Mia ^LU ; Gyimothy, Szilvia ^LU and Widtfeldt Meged, Jane (2019) Global Brand Conference
- Contribution to conference › Abstract
2018
Mark Faculty responses to business school branding : a discursive approach
Frandsen, Sanne ^LU ; Gotsi, Manto ; Johnston, Allanah ; Whittle, Andrea ; Frenkel, Stephen and Spicer, André (2018) In European Journal of Marketing
- Contribution to journal › Article

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