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2022
Mark Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
Anselmsson, Johan ^LU (2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).
- Working paper/Preprint › Working paper
2021
Mark Brand orientation : Tensions and conflicts in public management
Bertilsson, Jon ^LU ; Rennstam, Jens ^LU and Sullivan, Katie (2021)
- Chapter in Book/Report/Conference proceeding › Book chapter
2020
Mark Mimicry and artistry: Place branders' construction of "good" branding
Bertilsson, Jon ^LU ; Rennstam, Jens ^LU and Sullivan, Katie (2020) In Communication and Language at work 7(1). p.73-85
- Contribution to journal › Article
Mark Brands as activists : The Oatly case
Koch, Christian H. ^LU (2020) In Journal of Brand Management 27(5). p.593-606
- Contribution to journal › Article
2019
Mark Sharing brand ideologies : A cultural analysis of startup brand failure
Cassinger, Cecilia ^LU ; Larson, Mia ^LU ; Gyimothy, Szilvia ^LU and Widtfeldt Meged, Jane (2019) Global Brand Conference
- Contribution to conference › Abstract
2018
Mark The destructive side of branding : A heuristic model for analyzing the value of branding practice
Bertilsson, Jon ^LU and Rennstam, Jens ^LU (2018) In Organization 25(2). p.260-281
- Contribution to journal › Article
Mark Faculty responses to business school branding : a discursive approach
Frandsen, Sanne ^LU ; Gotsi, Manto ; Johnston, Allanah ; Whittle, Andrea ; Frenkel, Stephen and Spicer, André (2018) In European Journal of Marketing
- Contribution to journal › Article
2017
Mark The silver bullet of branding: Fantasies and practices of organizational identity work in organizational identity change process.
Frandsen, Sanne ^LU (2017) In Scandinavian Journal of Management 33(4). p.222-234
- Contribution to journal › Article
Mark Brand Culture : In Search of Identity
Klasson, Marcus ^LU (2017) p.203-222
- Chapter in Book/Report/Conference proceeding › Book chapter
2016
Mark The liminality of branding : Interweaving discourses ‘making up’ a cultural intermediary occupation
Loacker, Bernadette ^LU and Sullivan, Katie ^LU (2016) In Marketing Theory 16(3). p.361-382
- Contribution to journal › Article

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