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- 2018
- Faculty responses to business school branding : a discursive approach
- The destructive side of branding : A heuristic model for analyzing the value of branding practice
- 2017
- The silver bullet of branding: Fantasies and practices of organizational identity work in organizational identity change process.
- Brand Culture : In Search of Identity
- 2015
- Personal branding
- 2014
- Catwalking the City
- Urban atmospheres as brandscapes and lived experiences
- 2011
- Governing consumers through freedom: A theoretical discussion of the co-creation construct
- Swedish Queens of Crime: the Art of Self-Promotion and the Notion of Feminine Agency. Liza Marklund and Camilla Läckberg
- 2010
- Branding Capability of Technology of Technology Born Globals