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- 2024
-
Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
2024) In Psychology and Marketing(
- Contribution to journal › Scientific review
- 2023
-
Mark
Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
(
- Contribution to journal › Article
-
Mark
Öka andelen hållbar konsumtion genom att fokusera på rätt hållbarhetsmål i varumärkesarbetet
2023) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
- 2022
-
Mark
Lund Digital Trust Survey 2022
2022)(
- Book/Report › Report
-
Mark
Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).(
- Working paper/Preprint › Working paper
- 2021
-
Mark
Hållbar eller ohållbar – det är frågan? Svenskars magkänsla om hur ohållbara och hållbara varumärken är och hur detta stöds i företagens kommunikation
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Amazon.se – ett år efter lanseringen. Hur blev det och hur kommer det att bli med försäljning och varumärkeskapital?
(
- Working paper/Preprint › Working paper
- 2019
-
Mark
What Does Your Corporate Brand Stand For?
(
- Contribution to journal › Article
-
Mark
Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
(
- Contribution to journal › Article
-
Mark
‘You are where you shop’: Examining stereotypes about town center shoppers
(
- Contribution to journal › Article
- 2018
-
Mark
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
- 2017
-
Mark
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
(
- Contribution to journal › Article
- 2016
-
Mark
Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity
2016)(
- Thesis › Doctoral thesis (monograph)
- 2015
-
Mark
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
(
- Contribution to journal › Article
- 2014
-
Mark
Market and brand-oriented schools of positioning
(
- Contribution to journal › Article
-
Mark
Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
(
- Contribution to journal › Article
-
Mark
Corporate Brand Positioning – Case Studies across Firm Levels and Over Time
2014)(
- Thesis › Doctoral thesis (monograph)
- 2013
-
Mark
Brand orientation and market orientation – From alternatives to synergy
(
- Contribution to journal › Article
- 2010
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)