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The Reputation of the "World's Most Prestigious Award": The Nobel Prize

Greyser, Stephen A and Urde, Mats LU (2018) In HBS Case Collection
Abstract
At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Other contribution
publication status
published
subject
keywords
Nobel Prize, Reputation, Corporate Brand, corporate brand identity, corporate brand identity matrix, networked brand
in
HBS Case Collection
issue
919-401
pages
18 pages
publisher
Harvard Business Publishing
project
Lund Brand Management Group
language
English
LU publication?
yes
id
e3254d49-8ad3-4e8a-accb-9585830d2235
alternative location
https://www.hbs.edu/faculty/Pages/item.aspx?num=54917
date added to LUP
2019-03-06 18:09:29
date last changed
2020-05-08 09:46:47
@misc{e3254d49-8ad3-4e8a-accb-9585830d2235,
  abstract     = {{At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)}},
  author       = {{Greyser, Stephen A and Urde, Mats}},
  keywords     = {{Nobel Prize; Reputation; Corporate Brand; corporate brand identity; corporate brand identity matrix; networked brand}},
  language     = {{eng}},
  month        = {{09}},
  number       = {{919-401}},
  publisher    = {{Harvard Business Publishing}},
  series       = {{HBS Case Collection}},
  title        = {{The Reputation of the "World's Most Prestigious Award": The Nobel Prize}},
  url          = {{https://www.hbs.edu/faculty/Pages/item.aspx?num=54917}},
  year         = {{2018}},
}