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- 2018
-
Mark
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection, Teaching Notes(
- Other contribution › Teaching case
- 2015
-
Mark
The Nobel Prize: the identity of a corporate heritage brand
(
- Contribution to journal › Article
- 2014
-
Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper