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Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize

Greyser, Stephen A and Urde, Mats LU (2018) In HBS Case Collection, Teaching Notes
Abstract
At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Other contribution
publication status
published
subject
keywords
Nobel Prize, Reputation, brand management, Networked brand, Corporate brand identity matrix
in
HBS Case Collection, Teaching Notes
issue
919-402
pages
14 pages
publisher
Harvard Business Publishing
language
English
LU publication?
yes
id
f4558949-8dfe-493b-9724-7130b58b7ff1
alternative location
https://www.hbs.edu/faculty/Pages/item.aspx?num=54909
date added to LUP
2019-03-06 18:30:00
date last changed
2020-05-08 10:03:49
@misc{f4558949-8dfe-493b-9724-7130b58b7ff1,
  abstract     = {{At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)}},
  author       = {{Greyser, Stephen A and Urde, Mats}},
  keywords     = {{Nobel Prize; Reputation; brand management; Networked brand; Corporate brand identity matrix}},
  language     = {{eng}},
  month        = {{09}},
  number       = {{919-402}},
  publisher    = {{Harvard Business Publishing}},
  series       = {{HBS Case Collection, Teaching Notes}},
  title        = {{Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize}},
  url          = {{https://www.hbs.edu/faculty/Pages/item.aspx?num=54909}},
  year         = {{2018}},
}