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2019
Mark What Does Your Corporate Brand Stand For?
Greyser, Stephen A and Urde, Mats ^LU (2019) In Harvard Business Review January February 2019(January February 2019). p.82-89
- Contribution to journal › Article
2018
Mark The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
Mark Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
Mark Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection, Teaching Notes
- Other contribution › Teaching case
2016
Mark Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
Anselmsson, Johan ^LU ; Melin, Frans ^LU and Bondesson, Niklas ^LU (2016) In European Journal of Marketing 50(7-8). p.1185-1208
- Contribution to journal › Article
2015
Mark Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Anselmsson, Johan ^LU and Bondesson, Niklas ^LU (2015) In Journal of Retailing and Consumer Services 25. p.58-70
- Contribution to journal › Article
2014
Mark Corporate Brand Positioning – A Process Perspective
Koch, Christian ^LU (2014) 9th Global Brand Conference
- Contribution to conference › Paper, not in proceeding
2013
Mark What successful branding looks like: a managerial perspective
Anselmsson, Johan ^LU and Bondesson, Niklas ^LU (2013) In British Food Journal 115(11). p.1612-1627
- Contribution to journal › Article
Mark When story-telling meets transparency in public sector reforms
Bringselius, Louise ^LU (2013)
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
2012
Mark Competitive Capabilities of a Technology Born Global
Altshuler, Liliya ^LU (2012) In Lund Studies in Economics and Management 126.
- Thesis › Doctoral thesis (compilation)

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