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The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

Greyser, Stephen A and Urde, Mats LU (2018) In HBS Case Collection
Abstract
In May 2018, the Swedish Academy was engulfed in a #MeToo scandal that threatened its reputation, especially its reputation as the organization that awards the Nobel Prize in Literature. This scandal, which was first revealed in the previous November, also raised questions about the reputation of the Nobel Prize. The case is about reputation and crisis management, and more specifically about “reputational contagion” – “how one bad apple can spoil the barrel.” Reputational contagion occurs when something that happens in a related entity migrates to the subject entity. The case provides insights into an identity and reputation shaped and shared by several entities, and the potential consequences of a crisis in one of the associated entities.... (More)
In May 2018, the Swedish Academy was engulfed in a #MeToo scandal that threatened its reputation, especially its reputation as the organization that awards the Nobel Prize in Literature. This scandal, which was first revealed in the previous November, also raised questions about the reputation of the Nobel Prize. The case is about reputation and crisis management, and more specifically about “reputational contagion” – “how one bad apple can spoil the barrel.” Reputational contagion occurs when something that happens in a related entity migrates to the subject entity. The case provides insights into an identity and reputation shaped and shared by several entities, and the potential consequences of a crisis in one of the associated entities. In this case, the reputation of “the world’s most prestigious award” – the Nobel Prize – is at issue. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Other contribution
publication status
published
subject
keywords
Nobel Prize, Swedish Academy, Reputation, reputation and crisis management, brand management
in
HBS Case Collection
issue
919-409
pages
9 pages
publisher
Harvard Business Publishing
language
English
LU publication?
yes
id
dc534a26-2fa3-4205-9eb8-4aaaaeb3b2fe
alternative location
https://www.hbs.edu/faculty/Pages/item.aspx?num=55419
date added to LUP
2019-03-06 18:16:24
date last changed
2020-05-08 10:02:59
@misc{dc534a26-2fa3-4205-9eb8-4aaaaeb3b2fe,
  abstract     = {{In May 2018, the Swedish Academy was engulfed in a #MeToo scandal that threatened its reputation, especially its reputation as the organization that awards the Nobel Prize in Literature. This scandal, which was first revealed in the previous November, also raised questions about the reputation of the Nobel Prize. The case is about reputation and crisis management, and more specifically about “reputational contagion” – “how one bad apple can spoil the barrel.” Reputational contagion occurs when something that happens in a related entity migrates to the subject entity. The case provides insights into an identity and reputation shaped and shared by several entities, and the potential consequences of a crisis in one of the associated entities. In this case, the reputation of “the world’s most prestigious award” – the Nobel Prize – is at issue.}},
  author       = {{Greyser, Stephen A and Urde, Mats}},
  keywords     = {{Nobel Prize; Swedish Academy; Reputation; reputation and crisis management; brand management}},
  language     = {{eng}},
  month        = {{12}},
  number       = {{919-409}},
  publisher    = {{Harvard Business Publishing}},
  series       = {{HBS Case Collection}},
  title        = {{The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize}},
  url          = {{https://www.hbs.edu/faculty/Pages/item.aspx?num=55419}},
  year         = {{2018}},
}