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2024
Mark The Brand Matrix : Corporte Brand Leadership Starts from the Inside
Urde, Mats ^LU (2024)
- Book/Report › Book
2018
Mark The Security Guard and the Boy : Organisational Crisis Responses to Iconic Imagery
Cassinger, Cecilia ^LU and Thelander, Åsa ^LU (2018) 68th Annual ICA Conference, Prague 2018
- Contribution to conference › Abstract
Mark The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case

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