Mats Urde

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2024
Mark The Brand Matrix : Corporte Brand Leadership Starts from the Inside
Urde, Mats ^LU (2024)
- Book/Report › Book
2022
Mark Welcome to the Matrix - How to find and use your corporate brand's core identity
Urde, Mats ^LU (2022) In Routledge Companions in Marketing, Advertising and Communication p.59-92
- Chapter in Book/Report/Conference proceeding › Book chapter
2019
Mark What Does Your Corporate Brand Stand For?
Greyser, Stephen A and Urde, Mats ^LU (2019) In Harvard Business Review January February 2019(January February 2019). p.82-89
- Contribution to journal › Article
2018
Mark The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
Mark Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
Mark The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
Mark Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection, Teaching Notes
- Other contribution › Teaching case
2016
Mark The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
Urde, Mats ^LU and Greyser, Stephen A. (2016) In Journal of Brand Management 23(1). p.89-117
- Contribution to journal › Article
Mark The brand core and its management over time
Urde, Mats ^LU (2016) In Journal of Product & Brand Management 25(1). p.26-42
- Contribution to journal › Article
2015
Mark The Nobel Prize: the identity of a corporate heritage brand
Urde, Mats ^LU and Greyser, Stephen A (2015) In Journal of Product & Brand Management 24(4). p.318-332
- Contribution to journal › Article

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