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2024
Mark Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2024) In Digital Competences of Swedish Brands. Working report series p.1-14
- Working paper/Preprint › Working paper
2022
Mark Lund Digital Trust Survey 2022
Tunca, Burak ^LU and Anselmsson, Johan ^LU (2022)
- Book/Report › Report
Mark Of Swedes & Facebook 2022
Tunca, Burak ^LU and Anselmsson, Johan ^LU (2022)
- Book/Report › Report
Mark Lund Digital Marketing Insights Survey 2022
Tunca, Burak ^LU and Anselmsson, Johan ^LU (2022)
- Book/Report › Report
2021
Mark Social Media Consumption among Grocery Customers in Sweden
Tunca, Burak ^LU and Anselmsson, Johan ^LU (2021)
- Book/Report › Report
2020
Mark Instagram Engagement in Sweden : A report on Swedish retailers' engagement performances on Instagram
Tunca, Burak ^LU (2020)
- Book/Report › Report
2019
Mark Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2019) In Journal of Marketing Communications 25(7). p.720-737
- Contribution to journal › Article
2018
Mark Corporate rebranding failure and brand meanings in the digital environment
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2018) In Marketing Intelligence and Planning 36(4). p.455-469
- Contribution to journal › Article
Mark The Digital Architectures of Social Media : Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election
Bossetta, Michael ^LU (2018) In Journalism & Mass Communication Quarterly 95(2). p.471-496
- Contribution to journal › Article

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