The Digital Architectures of Social Media : Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election
(2018) In Journalism & Mass Communication Quarterly 95(2). p.471-496- Abstract
- The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/924078dc-d21e-44d6-8142-16d52eb51c47
- author
- Bossetta, Michael LU
- publishing date
- 2018-03-28
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- political communication, affordances, primaries, digital marketing
- in
- Journalism & Mass Communication Quarterly
- volume
- 95
- issue
- 2
- pages
- 471 - 496
- publisher
- SAGE Publications
- external identifiers
-
- scopus:85045043032
- ISSN
- 1077-6990
- language
- English
- LU publication?
- no
- id
- 924078dc-d21e-44d6-8142-16d52eb51c47
- date added to LUP
- 2020-10-15 22:54:52
- date last changed
- 2022-04-19 01:05:50
@article{924078dc-d21e-44d6-8142-16d52eb51c47, abstract = {{The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.<br/>}}, author = {{Bossetta, Michael}}, issn = {{1077-6990}}, keywords = {{political communication; affordances; primaries; digital marketing}}, language = {{eng}}, month = {{03}}, number = {{2}}, pages = {{471--496}}, publisher = {{SAGE Publications}}, series = {{Journalism & Mass Communication Quarterly}}, title = {{The Digital Architectures of Social Media : Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election}}, url = {{https://lup.lub.lu.se/search/files/85420474/Digital_Architectures_2018_.pdf}}, volume = {{95}}, year = {{2018}}, }