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- 2024
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper
- 2022
-
Mark
Lund Digital Trust Survey 2022
2022)(
- Book/Report › Report
-
Mark
Of Swedes & Facebook 2022
2022)(
- Book/Report › Report
-
Mark
Lund Digital Marketing Insights Survey 2022
2022)(
- Book/Report › Report
- 2021
-
Mark
Social Media Consumption among Grocery Customers in Sweden
2021)(
- Book/Report › Report
- 2020
-
Mark
Instagram Engagement in Sweden : A report on Swedish retailers' engagement performances on Instagram
2020)(
- Book/Report › Report
- 2019
-
Mark
Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
(
- Contribution to journal › Article
- 2018
-
Mark
Corporate rebranding failure and brand meanings in the digital environment
(
- Contribution to journal › Article
-
Mark
The Digital Architectures of Social Media : Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election
(
- Contribution to journal › Article