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Media convergence: Tourist attractions in the making

Månsson, Maria LU (2012) In Tourism Review International 15(3). p.227-241
Abstract
In the circuits of culture there are a multitude of representations in circulation. These representations are derived from a range of media products such as guidebooks and tourist brochures. Furthermore, these media products and representations continuously converge with each other. The question, then, is what representations are contained within these converged media products. This article therefore aims to explore representations in a range of media products associated with a tourist attraction. The selected site is Rosslyn Chapel outside of Edinburgh, known from The Da Vinci Code. The empirical material is analysed using, first, a content analysis and, second, a narrative analysis. The combined analysis shows how popular cultural media... (More)
In the circuits of culture there are a multitude of representations in circulation. These representations are derived from a range of media products such as guidebooks and tourist brochures. Furthermore, these media products and representations continuously converge with each other. The question, then, is what representations are contained within these converged media products. This article therefore aims to explore representations in a range of media products associated with a tourist attraction. The selected site is Rosslyn Chapel outside of Edinburgh, known from The Da Vinci Code. The empirical material is analysed using, first, a content analysis and, second, a narrative analysis. The combined analysis shows how popular cultural media products, through media convergence, have repositioned and created new representations, with a corollary effect on tourist attractions. Thus, media convergence will have a great impact on destination marketing, attractions and tourists alike because it legitimises what is worth visiting. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
popular cultural media products, convergence, destination marketing, representations, The Da Vinci Code, film tourism
in
Tourism Review International
volume
15
issue
3
pages
227 - 241
publisher
Butterworth-Heinemann
ISSN
1943-4421
language
English
LU publication?
yes
id
c17ee79c-49cc-4c09-a07e-70468ae837d5 (old id 2437653)
date added to LUP
2012-04-04 17:02:31
date last changed
2016-04-15 14:12:12
@article{c17ee79c-49cc-4c09-a07e-70468ae837d5,
  abstract     = {In the circuits of culture there are a multitude of representations in circulation. These representations are derived from a range of media products such as guidebooks and tourist brochures. Furthermore, these media products and representations continuously converge with each other. The question, then, is what representations are contained within these converged media products. This article therefore aims to explore representations in a range of media products associated with a tourist attraction. The selected site is Rosslyn Chapel outside of Edinburgh, known from The Da Vinci Code. The empirical material is analysed using, first, a content analysis and, second, a narrative analysis. The combined analysis shows how popular cultural media products, through media convergence, have repositioned and created new representations, with a corollary effect on tourist attractions. Thus, media convergence will have a great impact on destination marketing, attractions and tourists alike because it legitimises what is worth visiting.},
  author       = {Månsson, Maria},
  issn         = {1943-4421},
  keyword      = {popular cultural media products,convergence,destination marketing,representations,The Da Vinci Code,film tourism},
  language     = {eng},
  number       = {3},
  pages        = {227--241},
  publisher    = {Butterworth-Heinemann},
  series       = {Tourism Review International},
  title        = {Media convergence: Tourist attractions in the making},
  volume       = {15},
  year         = {2012},
}