Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Look at yourself!: Visual perspective influences moral judgment through level of mental construal

Agerström, Jens LU ; Björklund, Fredrik LU orcid and Carlsson, Rickard LU (2013) In Social Psychology 44(1). p.42-46
Abstract
Previous research (Libby et al., 2009) has established that a third-person (outside) visual perspective elicits more abstract processing than a first-person (inside) perspective. Because many moral principles constitute abstract psychological constructs, we predicted that they should weigh more heavily when people adopt a third-person visual perspective. In two experiments we show that a third- (vs. first-) person visual perspective leads to harsher judgments of one’s own morally questionable actions. Moreover, we demonstrate that this effect can be partially explained by level of mental construal. The present research suggests that simple visual perspective techniques may be used to promote moral behavior.
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
construal, visual perspective, moral judgment
in
Social Psychology
volume
44
issue
1
pages
42 - 46
publisher
Hogrefe & Huber Publishers
external identifiers
  • wos:000313742900007
  • scopus:84872539367
ISSN
2151-2590
DOI
10.1027/1864-9335/a000100
language
English
LU publication?
yes
id
24a34ced-6f08-4048-b6f0-1e175c614585 (old id 2157913)
date added to LUP
2016-04-01 10:28:55
date last changed
2022-03-19 21:16:27
@article{24a34ced-6f08-4048-b6f0-1e175c614585,
  abstract     = {{Previous research (Libby et al., 2009) has established that a third-person (outside) visual perspective elicits more abstract processing than a first-person (inside) perspective. Because many moral principles constitute abstract psychological constructs, we predicted that they should weigh more heavily when people adopt a third-person visual perspective. In two experiments we show that a third- (vs. first-) person visual perspective leads to harsher judgments of one’s own morally questionable actions. Moreover, we demonstrate that this effect can be partially explained by level of mental construal. The present research suggests that simple visual perspective techniques may be used to promote moral behavior.}},
  author       = {{Agerström, Jens and Björklund, Fredrik and Carlsson, Rickard}},
  issn         = {{2151-2590}},
  keywords     = {{construal; visual perspective; moral judgment}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{42--46}},
  publisher    = {{Hogrefe & Huber Publishers}},
  series       = {{Social Psychology}},
  title        = {{Look at yourself!: Visual perspective influences moral judgment through level of mental construal}},
  url          = {{http://dx.doi.org/10.1027/1864-9335/a000100}},
  doi          = {{10.1027/1864-9335/a000100}},
  volume       = {{44}},
  year         = {{2013}},
}