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User’s involvement through the Web 2.0 in the process of innovation: multiple cases studies

Gobbo Jr, Jose Alcides; Olsson, Annika LU and Bengtsson, Lars LU (2012) 4th World Conference Production & Operations Management
Abstract (Swedish)
Abstract in Undetermined

The integrated approach of consumers to new product development has its serious challenges that have been recognized by several researchers, but has not been sufficiently investigated. Therefore, the objective of this paper is to propose a conceptual framework for the analysis of how companies involve users in the innovation efforts through Web 2.0. The case study method was used in the empirical part of the study. This research has generated evidence that large firms, usually adhering to closed innovation processes, has to face several management challenges associated with development and operations of innovation tools on the web.
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author
organization
publishing date
type
Contribution to conference
publication status
in press
subject
keywords
User-driven, Web 2.0, Innovation, packaging logistics
conference name
4th World Conference Production & Operations Management
language
English
LU publication?
yes
id
b6a69e40-ec9f-42a6-9deb-fbb23352c43e (old id 2798296)
date added to LUP
2012-06-18 10:40:05
date last changed
2016-04-16 12:25:20
@misc{b6a69e40-ec9f-42a6-9deb-fbb23352c43e,
  abstract     = {<b>Abstract in Undetermined</b><br/><br>
The integrated approach of consumers to new product development has its serious challenges that have been recognized by several researchers, but has not been sufficiently investigated. Therefore, the objective of this paper is to propose a conceptual framework for the analysis of how companies involve users in the innovation efforts through Web 2.0. The case study method was used in the empirical part of the study. This research has generated evidence that large firms, usually adhering to closed innovation processes, has to face several management challenges associated with development and operations of innovation tools on the web.},
  author       = {Gobbo Jr, Jose Alcides and Olsson, Annika and Bengtsson, Lars},
  keyword      = {User-driven,Web 2.0,Innovation,packaging logistics},
  language     = {eng},
  title        = {User’s involvement through the Web 2.0 in the process of innovation: multiple cases studies},
  year         = {2012},
}