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Decommodification as a socially embedded practice: The example of lifestyle enterprising in animal-based tourism

Andersson Cederholm, Erika LU orcid and Sjöholm, Carina LU orcid (2020)
Abstract
Studies of degrowth in tourism have shed light on the phenomenon of lifestyle entrepreneurship, often highlighting these businesses as examples of alternative, non-growth oriented production. This chapter focuses on two examples of lifestyle oriented animal-based tourism in Sweden: horse-related tourism and hunting tourism. It is argued that these enterprises are engaged in decommodification practices, although the individual entrepreneurs do not necessarily identify with an ideologically or politically ‘alternative’ or non-growth position. It is argued that decommodification, or resistance to commodification, is a socially embedded practice. The analysis demonstrates how a non-growth orientation is related to the way passion and... (More)
Studies of degrowth in tourism have shed light on the phenomenon of lifestyle entrepreneurship, often highlighting these businesses as examples of alternative, non-growth oriented production. This chapter focuses on two examples of lifestyle oriented animal-based tourism in Sweden: horse-related tourism and hunting tourism. It is argued that these enterprises are engaged in decommodification practices, although the individual entrepreneurs do not necessarily identify with an ideologically or politically ‘alternative’ or non-growth position. It is argued that decommodification, or resistance to commodification, is a socially embedded practice. The analysis demonstrates how a non-growth orientation is related to the way passion and responsibility for animals, nature and professional skill is narrated and performed, and how economic valuation and exchange is socially organized and culturally understood within the enterprise and in the operators´ social network. The analysis sheds light on the role of favour exchanges in friendship networks and how gift-economic exchanges are intertwined with market relationships. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Degrowth and Tourism : New Perspectives on Tourism Entrepreneurship, Destinations and Policy - New Perspectives on Tourism Entrepreneurship, Destinations and Policy
editor
Hall, Michael ; Lundmark, Linda and Zhang, Jundan Jasmine
publisher
Routledge
ISBN
9780367335656
project
The social and cultural arena of hunting tourism entrepreneurship
language
English
LU publication?
yes
id
2834512b-c99f-41a8-92f7-20d07a17004a
date added to LUP
2021-01-15 18:45:37
date last changed
2025-04-04 14:40:23
@inbook{2834512b-c99f-41a8-92f7-20d07a17004a,
  abstract     = {{Studies of degrowth in tourism have shed light on the phenomenon of lifestyle entrepreneurship, often highlighting these businesses as examples of alternative, non-growth oriented production. This chapter focuses on two examples of lifestyle oriented animal-based tourism in Sweden: horse-related tourism and hunting tourism. It is argued that these enterprises are engaged in decommodification practices, although the individual entrepreneurs do not necessarily identify with an ideologically or politically ‘alternative’ or non-growth position. It is argued that decommodification, or resistance to commodification, is a socially embedded practice. The analysis demonstrates how a non-growth orientation is related to the way passion and responsibility for animals, nature and professional skill is narrated and performed, and how economic valuation and exchange is socially organized and culturally understood within the enterprise and in the operators´ social network. The analysis sheds light on the role of favour exchanges in friendship networks and how gift-economic exchanges are intertwined with market relationships.}},
  author       = {{Andersson Cederholm, Erika and Sjöholm, Carina}},
  booktitle    = {{Degrowth and Tourism : New Perspectives on Tourism Entrepreneurship, Destinations and Policy}},
  editor       = {{Hall, Michael and Lundmark, Linda and Zhang, Jundan Jasmine}},
  isbn         = {{9780367335656}},
  language     = {{eng}},
  month        = {{12}},
  publisher    = {{Routledge}},
  title        = {{Decommodification as a socially embedded practice: The example of lifestyle enterprising in animal-based tourism}},
  year         = {{2020}},
}