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CONCEPTUALIZING THE IMPACT OF DIGITAL BUSINESS MODELS ON PRIVACY CONCERNS

Kajtazi, Miranda LU orcid and Kurti, Erdelina (2023) 36th Bled eConference, BLED 2023 In 36th Bled eConference: Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability, BLED 2023 - Proceedings p.721-735
Abstract

Digital technologies have enabled novel forms and reconfigurations of value creation, delivery, and capture. These new reconfigurations challenge the conventional notion of value creation with digital business models. On that premise, the widening of privacy concerns, alert us that organizations of the elite digital, like Netflix, Amazon, and Spotify, design technology to feed on personal data, based on algorithmic profiling capabilities. Then, privacy itself becomes their digital business model. In this paper we conceptualize the impact of digital business models on privacy concerns, by presenting a focused literature review that presents 4 waves of research on understanding privacy from the context of digital business models. With our... (More)

Digital technologies have enabled novel forms and reconfigurations of value creation, delivery, and capture. These new reconfigurations challenge the conventional notion of value creation with digital business models. On that premise, the widening of privacy concerns, alert us that organizations of the elite digital, like Netflix, Amazon, and Spotify, design technology to feed on personal data, based on algorithmic profiling capabilities. Then, privacy itself becomes their digital business model. In this paper we conceptualize the impact of digital business models on privacy concerns, by presenting a focused literature review that presents 4 waves of research on understanding privacy from the context of digital business models. With our initial findings, we recommend that future technological development should pay central attention to privacy-preserving digital business models, by making it possible that data privacy is envisioned with the right safeguards, targeting ‘invisibility’ of the user.

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Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
digital business models, invisibility, privacy concerns, right safeguards, value creation
host publication
36th Bled eConference : Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability, BLED 2023 - Proceedings - Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability, BLED 2023 - Proceedings
series title
36th Bled eConference: Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability, BLED 2023 - Proceedings
editor
Pucihar, Andreja ; Borstnar, Mirjana Kljajic ; Bons, Roger ; Ongena, Guido ; Heikkila, Marikka and Vidmar, Doroteja
pages
15 pages
publisher
University of Maribor Press
conference name
36th Bled eConference, BLED 2023
conference location
Bled, Slovenia
conference dates
2023-06-25 - 2023-06-28
external identifiers
  • scopus:85173609200
ISBN
9789612867515
DOI
10.18690/um.fov.4.2023.44
language
English
LU publication?
yes
id
2984ecb0-f35b-48bd-8a58-9b331a6c7c8f
alternative location
https://press.um.si/index.php/ump/catalog/book/834
date added to LUP
2023-12-19 12:24:01
date last changed
2023-12-20 11:19:25
@inproceedings{2984ecb0-f35b-48bd-8a58-9b331a6c7c8f,
  abstract     = {{<p>Digital technologies have enabled novel forms and reconfigurations of value creation, delivery, and capture. These new reconfigurations challenge the conventional notion of value creation with digital business models. On that premise, the widening of privacy concerns, alert us that organizations of the elite digital, like Netflix, Amazon, and Spotify, design technology to feed on personal data, based on algorithmic profiling capabilities. Then, privacy itself becomes their digital business model. In this paper we conceptualize the impact of digital business models on privacy concerns, by presenting a focused literature review that presents 4 waves of research on understanding privacy from the context of digital business models. With our initial findings, we recommend that future technological development should pay central attention to privacy-preserving digital business models, by making it possible that data privacy is envisioned with the right safeguards, targeting ‘invisibility’ of the user.</p>}},
  author       = {{Kajtazi, Miranda and Kurti, Erdelina}},
  booktitle    = {{36th Bled eConference : Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability, BLED 2023 - Proceedings}},
  editor       = {{Pucihar, Andreja and Borstnar, Mirjana Kljajic and Bons, Roger and Ongena, Guido and Heikkila, Marikka and Vidmar, Doroteja}},
  isbn         = {{9789612867515}},
  keywords     = {{digital business models; invisibility; privacy concerns; right safeguards; value creation}},
  language     = {{eng}},
  pages        = {{721--735}},
  publisher    = {{University of Maribor Press}},
  series       = {{36th Bled eConference: Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability, BLED 2023 - Proceedings}},
  title        = {{CONCEPTUALIZING THE IMPACT OF DIGITAL BUSINESS MODELS ON PRIVACY CONCERNS}},
  url          = {{http://dx.doi.org/10.18690/um.fov.4.2023.44}},
  doi          = {{10.18690/um.fov.4.2023.44}},
  year         = {{2023}},
}