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Flipping the script : Business angels learning from their entrepreneurs

Siefkes, Meike ; Nordeng Fauchald, Ragnhild ; Politis, Diamanto LU orcid and Sörheim, Roger (2026) In Academy of Management Learning & Education
Abstract
This study examines how business angels learn from entrepreneurs through a social cognitive learning lens. Based on qualitative interviews with 20 angels investing in green start-ups—a context marked by complexity due to its nascent, knowledge-intense, and dynamic nature—we explore learning as a socially embedded and temporal process. The findings show that angels, motivated by business and purpose strategy as well as hedonistic drivers, engage in direct and indirect learning across the investment relationship. Through this process, they develop new knowledge, expand existing expertise, and reassess established assumptions. This learning enables angels to leverage entrepreneurs’ unique context-sensitive knowledge to improve judgment and... (More)
This study examines how business angels learn from entrepreneurs through a social cognitive learning lens. Based on qualitative interviews with 20 angels investing in green start-ups—a context marked by complexity due to its nascent, knowledge-intense, and dynamic nature—we explore learning as a socially embedded and temporal process. The findings show that angels, motivated by business and purpose strategy as well as hedonistic drivers, engage in direct and indirect learning across the investment relationship. Through this process, they develop new knowledge, expand existing expertise, and reassess established assumptions. This learning enables angels to leverage entrepreneurs’ unique context-sensitive knowledge to improve judgment and opportunity recognition. By conceptualizing angels as active learners rather than solely knowledge providers, this study extends social-cognitive learning theory to experienced entrepreneurs operating in complex environments. It contributes to angel research and entrepreneurship education by highlighting the role of sustained relational engagement in advanced entrepreneurial learning. (Less)
Please use this url to cite or link to this publication:
author
; ; and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
sustainable entrepreneurship, green entrepreneurial finance, entrepreneurial learning, angel financing, inductive research
in
Academy of Management Learning & Education
pages
34 pages
publisher
George Washington University
ISSN
1537-260X
DOI
10.5465/amle.2025.0095
language
English
LU publication?
yes
id
2b7418a3-abd2-4228-aa06-55dbd07db30e
date added to LUP
2026-07-11 16:34:51
date last changed
2026-08-04 15:07:01
@article{2b7418a3-abd2-4228-aa06-55dbd07db30e,
  abstract     = {{This study examines how business angels learn from entrepreneurs through a social cognitive learning lens. Based on qualitative interviews with 20 angels investing in green start-ups—a context marked by complexity due to its nascent, knowledge-intense, and dynamic nature—we explore learning as a socially embedded and temporal process. The findings show that angels, motivated by business and purpose strategy as well as hedonistic drivers, engage in direct and indirect learning across the investment relationship. Through this process, they develop new knowledge, expand existing expertise, and reassess established assumptions. This learning enables angels to leverage entrepreneurs’ unique context-sensitive knowledge to improve judgment and opportunity recognition. By conceptualizing angels as active learners rather than solely knowledge providers, this study extends social-cognitive learning theory to experienced entrepreneurs operating in complex environments. It contributes to angel research and entrepreneurship education by highlighting the role of sustained relational engagement in advanced entrepreneurial learning.}},
  author       = {{Siefkes, Meike and Nordeng Fauchald, Ragnhild and Politis, Diamanto and Sörheim, Roger}},
  issn         = {{1537-260X}},
  keywords     = {{sustainable entrepreneurship; green entrepreneurial finance; entrepreneurial learning; angel financing; inductive research}},
  language     = {{eng}},
  month        = {{07}},
  publisher    = {{George Washington University}},
  series       = {{Academy of Management Learning & Education}},
  title        = {{Flipping the script : Business angels learning from their entrepreneurs}},
  url          = {{http://dx.doi.org/10.5465/amle.2025.0095}},
  doi          = {{10.5465/amle.2025.0095}},
  year         = {{2026}},
}