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Assessing social responsibility: A quantitative analysis of Appraisal in BP’s and IKEA’s social reports

Fuoli, Matteo LU (2012) In Discourse & Communication 6(1). p.55-81
Abstract
A growing public awareness of the potential negative impacts of corporate activities on the natural environment and society compels large companies to invest increasing resources in the communication of their responsible conduct. This article employs Appraisal theory in a comparative analysis of BP’s and IKEA’s 2009 social reports, each company’s record of their non-financial performance. The main objective is to explore how, through Appraisal resources, BP and IKEA construct their corporate identity and relationship with their stakeholders. The analysis reveals two markedly different approaches to the construction of a responsible corporate identity. While BP deploys interpersonal resources to portray itself as a trustworthy and... (More)
A growing public awareness of the potential negative impacts of corporate activities on the natural environment and society compels large companies to invest increasing resources in the communication of their responsible conduct. This article employs Appraisal theory in a comparative analysis of BP’s and IKEA’s 2009 social reports, each company’s record of their non-financial performance. The main objective is to explore how, through Appraisal resources, BP and IKEA construct their corporate identity and relationship with their stakeholders. The analysis reveals two markedly different approaches to the construction of a responsible corporate identity. While BP deploys interpersonal resources to portray itself as a trustworthy and authoritative expert, IKEA discloses itself as a sensitive and caring corporation, engaged in a continual effort to improve. These differences are interpreted in light of the legitimization challenges the two companies face. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
stance, legitimacy theory, evaluation, discourse analysis, corpus-based approaches to evaluation, corporate social responsibility, corporate social reports, corporate identity, Appraisal
in
Discourse & Communication
volume
6
issue
1
pages
55 - 81
publisher
SAGE Publications Inc.
external identifiers
  • scopus:84857821966
ISSN
1750-4813
language
English
LU publication?
no
id
6bc43aee-7831-484d-a4af-db9bb779e99c (old id 3222257)
alternative location
http://dcm.sagepub.com/content/6/1/55.abstract
date added to LUP
2012-12-04 11:24:54
date last changed
2017-11-19 04:18:03
@article{6bc43aee-7831-484d-a4af-db9bb779e99c,
  abstract     = {A growing public awareness of the potential negative impacts of corporate activities on the natural environment and society compels large companies to invest increasing resources in the communication of their responsible conduct. This article employs Appraisal theory in a comparative analysis of BP’s and IKEA’s 2009 social reports, each company’s record of their non-financial performance. The main objective is to explore how, through Appraisal resources, BP and IKEA construct their corporate identity and relationship with their stakeholders. The analysis reveals two markedly different approaches to the construction of a responsible corporate identity. While BP deploys interpersonal resources to portray itself as a trustworthy and authoritative expert, IKEA discloses itself as a sensitive and caring corporation, engaged in a continual effort to improve. These differences are interpreted in light of the legitimization challenges the two companies face.},
  author       = {Fuoli, Matteo},
  issn         = {1750-4813},
  keyword      = {stance,legitimacy theory,evaluation,discourse analysis,corpus-based approaches to evaluation,corporate social responsibility,corporate social reports,corporate identity,Appraisal},
  language     = {eng},
  number       = {1},
  pages        = {55--81},
  publisher    = {SAGE Publications Inc.},
  series       = {Discourse & Communication},
  title        = {Assessing social responsibility: A quantitative analysis of Appraisal in BP’s and IKEA’s social reports},
  volume       = {6},
  year         = {2012},
}