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Marketing communication

Heide, Mats LU (2015) In Encyclopedia of Quality and the Service Economy
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
in
Encyclopedia of Quality and the Service Economy
editor
Dahlgaard-Park, Su Mi and
publisher
SAGE Publications Inc.
language
English
LU publication?
yes
id
5deed67f-c011-41ce-98c3-7cf252ec51e9 (old id 3347855)
date added to LUP
2013-05-17 08:15:20
date last changed
2017-10-16 09:43:50
@inbook{5deed67f-c011-41ce-98c3-7cf252ec51e9,
  author       = {Heide, Mats},
  editor       = {Dahlgaard-Park, Su Mi},
  language     = {eng},
  publisher    = {SAGE Publications Inc.},
  series       = {Encyclopedia of Quality and the Service Economy},
  title        = {Marketing communication},
  year         = {2015},
}