Marketing communication
Heide, Mats LU
(2015)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3347855
- author
- Heide, Mats
LU
- organization
- publishing date
- 2015
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Encyclopedia of Quality and the Service Economy
- editor
- Dahlgaard-Park, Su Mi
- publisher
- SAGE Publications
- language
- English
- LU publication?
- yes
- id
- 5deed67f-c011-41ce-98c3-7cf252ec51e9 (old id 3347855)
- date added to LUP
- 2016-04-04 11:14:28
- date last changed
- 2025-04-04 14:00:47
@inbook{5deed67f-c011-41ce-98c3-7cf252ec51e9,
author = {{Heide, Mats}},
booktitle = {{Encyclopedia of Quality and the Service Economy}},
editor = {{Dahlgaard-Park, Su Mi}},
language = {{eng}},
publisher = {{SAGE Publications}},
title = {{Marketing communication}},
year = {{2015}},
}