Does easily accessible nutritional labelling increase consumption of healthy meals away from home? A field experiment measuring the impact of a point-of-purchase healthy symbol on lunch sales
(2011) In Acta Agriculturae Scandinavica. Section C. Food Economics 8(4). p.200-207- Abstract
- This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labelled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy-labelled meal on the menu. Even if easily accessible and understood, menu labelling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3359106
- author
- Thunström, Linda and Nordström, Jonas LU
- organization
- publishing date
- 2011
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Consumer economics, food labelling, experiment, health
- in
- Acta Agriculturae Scandinavica. Section C. Food Economics
- volume
- 8
- issue
- 4
- pages
- 200 - 207
- publisher
- Taylor & Francis
- ISSN
- 1650-7541
- DOI
- 10.1080/16507541.2012.678582
- language
- English
- LU publication?
- yes
- id
- adc42133-f71c-4b17-927f-40c6d5eb85e9 (old id 3359106)
- date added to LUP
- 2016-04-01 14:12:35
- date last changed
- 2018-11-21 20:24:30
@article{adc42133-f71c-4b17-927f-40c6d5eb85e9, abstract = {{This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labelled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy-labelled meal on the menu. Even if easily accessible and understood, menu labelling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.}}, author = {{Thunström, Linda and Nordström, Jonas}}, issn = {{1650-7541}}, keywords = {{Consumer economics; food labelling; experiment; health}}, language = {{eng}}, number = {{4}}, pages = {{200--207}}, publisher = {{Taylor & Francis}}, series = {{Acta Agriculturae Scandinavica. Section C. Food Economics}}, title = {{Does easily accessible nutritional labelling increase consumption of healthy meals away from home? A field experiment measuring the impact of a point-of-purchase healthy symbol on lunch sales}}, url = {{http://dx.doi.org/10.1080/16507541.2012.678582}}, doi = {{10.1080/16507541.2012.678582}}, volume = {{8}}, year = {{2011}}, }