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A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu

Thunström, Linda and Nordström, Jonas LU (2012) In Working Paper 2012(30).
Abstract
Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase

in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Working Paper
publication status
submitted
subject
keywords
healthy labeled meals, sales, field experiment
in
Working Paper
volume
2012
issue
30
pages
10 pages
publisher
Department of Economics, Lund Universtiy
language
English
LU publication?
yes
id
9d941e8d-dafb-4df0-9938-640321d42fc2 (old id 3359176)
date added to LUP
2013-01-15 08:29:44
date last changed
2016-06-30 21:06:30
@misc{9d941e8d-dafb-4df0-9938-640321d42fc2,
  abstract     = {Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase<br/><br>
in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.},
  author       = {Thunström, Linda and Nordström, Jonas},
  keyword      = {healthy labeled meals,sales,field experiment},
  language     = {eng},
  note         = {Working Paper},
  number       = {30},
  pages        = {10},
  publisher    = {Department of Economics, Lund Universtiy},
  series       = {Working Paper},
  title        = {A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu},
  volume       = {2012},
  year         = {2012},
}