A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu
(2012) In Working Paper 2012(30).- Abstract
- Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase
in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3359176
- author
- Thunström, Linda and Nordström, Jonas LU
- organization
- publishing date
- 2012
- type
- Working paper/Preprint
- publication status
- published
- subject
- keywords
- healthy labeled meals, sales, field experiment
- in
- Working Paper
- volume
- 2012
- issue
- 30
- pages
- 10 pages
- publisher
- Department of Economics, Lund University
- language
- English
- LU publication?
- yes
- id
- 9d941e8d-dafb-4df0-9938-640321d42fc2 (old id 3359176)
- date added to LUP
- 2016-04-04 10:59:24
- date last changed
- 2024-09-09 16:01:45
@misc{9d941e8d-dafb-4df0-9938-640321d42fc2, abstract = {{Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase<br/><br> in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.}}, author = {{Thunström, Linda and Nordström, Jonas}}, keywords = {{healthy labeled meals; sales; field experiment}}, language = {{eng}}, note = {{Working Paper}}, number = {{30}}, publisher = {{Department of Economics, Lund University}}, series = {{Working Paper}}, title = {{A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu}}, url = {{https://lup.lub.lu.se/search/files/194825777/WP12_30.pdf}}, volume = {{2012}}, year = {{2012}}, }