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Landscapes of Hybrid Activism : ‘New Welfarism’ Revisited in the Case of the Danish ‘Turbo Chicken’ Campaign

Yndal-Olsen, Naja LU (2024) In The Lund Critical Animal Studies Collection 1(1). p.85-101
Abstract
This chapter explores the Danish case of a years-long campaign to phase out the “production” of the fast-growing industrial chicken breed, Ross 308. Core differences between welfarism, new welfarism, and abolitionist positions of rights and liberation are outlined - and it is investigated how activists navigate the tensions between these approaches in practice. The case makes visible a tangled terrain of hybrid activism, which is more nuanced and complex than scholarly debates on the classic “welfare-abolitionist divide” tend to reflect. Finally, the chapter suggests how academic research could contribute to a more multifaceted dialogue within activist milieus about effectiveness and social change.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Activism, Activist strategies, Animal advocacy, Food system change, Consumption, Animal Rights, Animal Liberation, Social movements, Critical Animal Studies, Veganism, Chicken production
host publication
Reimagining Species Relations : A Decade of Studying and Teaching Critical Animal Studies at Lund University - A Decade of Studying and Teaching Critical Animal Studies at Lund University
series title
The Lund Critical Animal Studies Collection
editor
R. Carreras, María ; Leth-Espensen, Marie ; Lindström, Lena ; Linné, Tobias ; Song Lopez, Gina and Yndal-Olsen, Naja
volume
1
issue
1
edition
1
pages
17 pages
publisher
Lund University (Media-Tryck)
ISBN
978-91-89874-46-6
978-91-89874-47-3
language
English
LU publication?
yes
id
34d7c555-0c1c-4dd4-a858-5b7dac8e7c14
date added to LUP
2024-08-28 09:51:45
date last changed
2025-04-04 15:22:49
@inbook{34d7c555-0c1c-4dd4-a858-5b7dac8e7c14,
  abstract     = {{This chapter explores the Danish case of a years-long campaign to phase out the “production” of the fast-growing industrial chicken breed, Ross 308. Core differences between welfarism, new welfarism, and abolitionist positions of rights and liberation are outlined - and it is investigated how activists navigate the tensions between these approaches in practice. The case makes visible a tangled terrain of hybrid activism, which is more nuanced and complex than scholarly debates on the classic “welfare-abolitionist divide” tend to reflect. Finally, the chapter suggests how academic research could contribute to a more multifaceted dialogue within activist milieus about effectiveness and social change.}},
  author       = {{Yndal-Olsen, Naja}},
  booktitle    = {{Reimagining Species Relations : A Decade of Studying and Teaching Critical Animal Studies at Lund University}},
  editor       = {{R. Carreras, María and Leth-Espensen, Marie and Lindström, Lena and Linné, Tobias and Song Lopez, Gina and Yndal-Olsen, Naja}},
  isbn         = {{978-91-89874-46-6}},
  keywords     = {{Activism; Activist strategies; Animal advocacy; Food system change; Consumption; Animal Rights; Animal Liberation; Social movements; Critical Animal Studies; Veganism; Chicken production}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{85--101}},
  publisher    = {{Lund University (Media-Tryck)}},
  series       = {{The Lund Critical Animal Studies Collection}},
  title        = {{Landscapes of Hybrid Activism : ‘New Welfarism’ Revisited in the Case of the Danish ‘Turbo Chicken’ Campaign}},
  url          = {{https://lup.lub.lu.se/search/files/194111835/Landscapes_of_Hybrid_Activism_in_Reimagining_Species_Relations.pdf}},
  volume       = {{1}},
  year         = {{2024}},
}